| The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities H Kaur, M Paruthi, J Islam, LD Hollebeek Telematics and Informatics 46, 101321, 2020 | 333 | 2020 |
| Scale development and validation for measuring online engagement M Paruthi, H Kaur Journal of Internet Commerce 16 (2), 127-147, 2017 | 85 | 2017 |
| Engaging consumers via online brand communities to achieve brand love and positive recommendations M Paruthi, H Kaur, JU Islam, A Rasool, G Thomas Spanish Journal of Marketing-ESIC 27 (2), 138-157, 2023 | 23 | 2023 |
| Mobile phone buying decisions among young adults: An empirical study of influencing factors M Tanveer, H Kaur, G Thomas, H Mahmood, M Paruthi, Z Yu Sustainability 13 (19), 10705, 2021 | 13 | 2021 |
| Antecedents and consequences of online engagement: measurement and assessment of reliability H Kaur, M Paruthi IUP Journal of Marketing Management 18 (2), 54-73, 2019 | 11 | 2019 |
| The cauliflower dilemma! G Gupta, V Kumar, M Paruthi, P Mendiratta International Journal of Indian Culture and Business Management 18 (3), 291-297, 2019 | 4 | 2019 |
| Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption G Gupta, M Paruthi, S Nijjer Taylor & Francis, 2023 | 2 | 2023 |
| Young Citizen's Political Engagement in India: Social Media Use by Political Parties M Paruthi, P Mendiratta, G Gupta Research Anthology on Citizen Engagement and Activism for Social Change, 594-607, 2022 | 1 | 2022 |
| A Journey from Consumer-Brand Relationship to Brand Love: A Bibliometric Study M Paruthi, H Kaur | 1 | 2016 |
| Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model M Paruthi, R Nagina, G Gupta Proceedings 85 (1), 10, 2023 | | 2023 |
| E Learning: A substitute for classroom learning in times of Social Distancing Norms R Sehdev, M Paruthi, A Sharma, T Kumar | | 2021 |
| Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors. Sustainability 2021, 13, 10705 M Tanveer, H Kaur, G Thomas, H Mahmood, M Paruthi, Z Yu s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | | 2021 |
| Development of Facebook Fan Page Engagement Index: Empirical Evidence from India H Kaur, M Paruthi Abhigyan 35 (4), 42-52, 2018 | | 2018 |
| A STUDY OF CONSUMER PERCEPTION TOWARDS COMBO OFFERS PROVIDED BY BANKS. G GUPTA, M PARUTHI CLEAR International Journal of Research in Commerce & Management 5 (3), 2014 | | 2014 |
| A Journey fr A Journey from Consumer–Brand Relationship to om Consumer–Brand Relationship to Brand Love M Paruthi, H Kaur LISTENING TO CONSUMERS OF EMERGING MARKETS, 208, 2014 | | 2014 |
| Consumer Engagement CE on Social Media Based Brand Communities M Paruthi Amritsar, 0 | | |
| Social Media Branding and its Effect on Brand Loyalty M Paruthi, R Sehdev Perspectives on Business management-Volume II, 119, 0 | | |
| Gray Marketing and Unjust Competition H Kaur, M Paruthi | | |
harsandaldeep kaurGuru Nanak Dev UniveristyVerified email at gndu.ac.in
