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Mukesh Kumar
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Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency
C Parsad, S Prashar, TS Vijay, M Kumar
Journal of Retailing and Consumer Services 61, 102554, 2021
732021
Does international tourism spur international trade and output? Evidence from wavelet analysis
M Kumar, S Prashar, RK Jana
Tourism Economics 25 (1), 22-33, 2019
302019
An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews
TS Vijay, S Prashar, C Parsad, M Kumar
Pacific Asia Journal of the Association for Information Systems 9 (1), 5, 2017
222017
In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation
C Parsad, S Prashar, TS Vijay, M Kumar
International Journal of Strategic Decision Sciences (IJSDS) 9 (3), 95-112, 2018
162018
Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions
M Kumar, V Kalakbandi, S Prashar, Neelu, A Parashar
DECISION, 1-10, 2017
102017
Qualitative Investigation of Customer Delight and Terrible Hospitality Experiences
A Kumar Kaushik, R Gupta, M Kumar
Global Business Review, 09721509221094942, 2022
62022
Influence of pre-crisis reputation and COO on diminishing a product-harm crisis
M Kumar, C Parsad, UK Bamel, S Prashar, A Parashar
International Journal of Organizational Analysis 28 (4), 857-872, 2020
62020
THE MARGINALIZED AND STIGMATIZED IDENTITY OF DALITS IN INDIA WITH SPECIAL REFERENCE TO MAHARASHTRA AND TAMIL DALIT AUTOBIOGRAPHIES
A PARASHAR, M KUMAR
International Journal of Development and Conflict 10 (2020), 265-283, 2020
12020
Discovering India Through Imagery in Postcolonial Travel Writings
A Parashar, M Kumar, V Saluja
Tourism Culture & Communication 19 (2), 103-110, 2019
12019
Communicating the Quest for Sustainability: Ecofeminist Perspectives in Sarah Orne Jewett’s ‘A White Heron’
A Parashar, M Kumar
Journal of Human Values 25 (2), 101-112, 2019
12019
SOMANY CERAMICS: RECRUITMENT CHALLENGES
AD Kodwani, M Kumar, P Sanjeev
Ivey Publishing, 2018
2018
FLIPKART: GRAPPLING WITH PRODUCT RETURNS
S Prashar, M Kumar, MA Kumar
Ivey Publishing, 2018
2018
An Essay on the Touristic Representations of India Presented in Three Postcolonial Travelogues
A Parashar, M Kumar, V Saluja
Tourism Review International 21 (4), 407-415, 2017
2017
DELOITTE AND KPMG: THE WAR FOR TALENT
S Prashar, AD Kodwani, K Mukesh
Ivey Publishing, 2017
2017
WHEN THE TONE OF AN EMAIL WENT WRONG
M Kumar, A Parashar, P Sanjeev
Ivey Publishing, 2016
2016
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Articles 1–15