Chris Archer-Brown
Chris Archer-Brown
Professor of Digital Entrepreneurship, Falmouth University
Verified email at
Cited by
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A comparison of social media marketing between B2B, B2C and mixed business models
S Iankova, I Davies, C Archer-Brown, B Marder, A Yau
Industrial Marketing Management 81, 169-179, 2019
Strategic knowledge management and enterprise social media
C Archer-Brown, J Kietzmann
Journal of Knowledge Management, 2018
Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms
A Hughes, A Park, J Kietzmann, C Archer-Brown
Business Horizons 62 (3), 273-281, 2019
“I like them, but won't ‘like’them”: An examination of impression management associated with visible political party affiliation on Facebook
B Marder, E Slade, D Houghton, C Archer-Brown
Computers in Human Behavior 61, 280-287, 2016
Examining the information value of virtual communities: Factual versus opinion-based message content
C Archer-Brown, N Piercy, A Joinson
Journal of Marketing Management 29 (3-4), 421-438, 2013
Do good, goes bad, gets ugly: Kony 2012
AS Bal, C Archer‐Brown, K Robson, DE Hall
Journal of Public Affairs 13 (2), 202-208, 2013
Online service failure and propensity to suspend offline consumption
N Piercy, C Archer-Brown
The Service Industries Journal 34 (8), 659-676, 2014
Vacation posts on Facebook: A model for incidental vicarious travel consumption
B Marder, C Archer-Brown, J Colliander, A Lambert
Journal of Travel Research 58 (6), 1014-1033, 2019
Hybrid social media: Employees’ use of a boundary‐spanning technology
C Archer‐Brown, B Marder, T Calvard, T Kowalski
New Technology, Work and Employment 33 (1), 74-93, 2018
From hype to reality: Blockchain grows up
J Kietzmann, C Archer-Brown
Business Horizons 62 (3), 269-271, 2019
Conspicuous political brand interactions on social network sites
B Marder, C Marchant, C Archer-Brown, A Yau, J Colliander
European Journal of Marketing, 2018
Conditions in prerelease movie trailers for stimulating positive word of mouth: a conceptual model demonstrates the importance of understanding as a factor for engagement
C Archer-Brown, J Kampani, B Marder, AS Bal, J Kietzmann
Journal of Advertising Research 57 (2), 159-172, 2017
Any user can be any self they that they want so long as it is what they ‘ought’to be: Exploring self-presentation in the presence of multiple audiences on social network sites
B Marder, A Joinson, A Shankar, C Archer-Brown
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
Sorting the wheat from the chat: Influence in social networks
C Archer-Brown, N Piercy, A Joinson
The Sustainable Global Marketplace, 375-379, 2015
Towards an understanding of the antecedents of influence in virtual communities
CJ Archer-Brown
University of Bath, 2012
“Chance favors the connected mind”: Tribute to a world class editor
M Pagani
HAL Post-Print, 2018
“I Can’t Wait to See This”: An Exploratory Research on Consumer Online Word-of-Mouth on Movies: An Abstract
J Kampani, C Archer-Brown, H Hang
Academy of Marketing Science Annual Conference, 563-564, 2017
Developing a Typology of Social Commerce Websites: An Exploratory Study
M Almahdi, C Archer-Brown
I like them but won't like them:: An examination of impression management associated with visible political party affiliation on Facebook
C Archer-Brown
The normalization of social media as a workplace tool
B Marder, TS Calvard, T Kowalski, A Lambert, C Archer-Brown
Academy of Management Proceedings 2015 (1), 18397, 2015
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