Mala Srivastava
Mala Srivastava
Verified email at iimkashipur.ac.in - Homepage
TitleCited byYear
Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India
R Thakur, M Srivastava
Internet Research 24 (3), 369-392, 2014
2142014
Customer usage intention of mobile commerce in India: an empirical study
A Goyal, M Maity, R Thakur, M Srivastava
Journal of Indian Business Research, 2013
1072013
Social interaction, convenience and customer satisfaction: The mediating effect of customer experience
M Srivastava, D Kaul
Journal of Retailing and Consumer Services 21 (6), 2014
982014
A study on the impact of consumer risk perception and innovativeness on online shopping in India
M Rakhi Thakur
International Journal of Retail & Distribution Management, 43 (2), 2015
692015
Exploring the link between customer experience–loyalty–consumer spend
M Srivastava, D Kaul
Journal of Retailing and Consumer Services 31, 277-286, 2016
642016
Brand image formation as a function of involvement and familiarity
M Srivastava, RM Kamdar
Paradigm 13 (1), 84-90, 2009
332009
Attitudinal factors, financial literacy, and stock market participation"
AR Sreeram Sivaramakrishnan, Mala Srivastava
International Journal of Bank Marketing, 35 (5), 818-841, 2017
192017
Multicultural and multilingual environment to MNCs in India
RP Saxena, M Srivastava
Productivity, A Quarterly Journal of The National Productivity Council 39 (4), 1999
21999
’The Internationalization of the Banking Sector and the Service Challenges Faced by the Public Sector Banks’ in Managing Economic Liberalization in south Asia-Directions for …
M Shrivastava
Macmillan India Ltd., New Delhi, 1998
21998
Communication styles of middle level executives
S Khanvilkar, M Srivastava
International Journal of Process Management and Benchmarking 6 (3), pp.328 - 342, 2016
12016
MANUFACTURING STRATEGY AND PERFORMANCE THE MODERATING ROLE OF ENTREPRENEURIAL ORIENTATION
AP Mala Srivastava
International Journal of Strategic Management 17 (1), 2017
2017
Contemporary Conceptualization of Customer Orientation in Indian Banking and Financial Services
M Srivastava, M Luthia
SMART Journal of Business Management Studies 13 (1), 19-26, 2017
2017
Mala Srivastava and Mahesh Luthia (2016). Impact of communication skills on relational outcomes in banking and financial services.
MSM Luthia
The International Manager 3 (10), 1-13, 2016
2016
EXAMINING THE INFLUENCE OF USAGE OF SALES TECHNOLOGY ON RELATIONAL OUTCOMES THROUGH CUSTOMER ORIENTED BEHAVIOUR
MSM Luthia
EXCEL International Journal of Multidisciplinary Management Studies 6 (7), 9-24, 2016
2016
Customer Orientation and Performance: Exploring Linear and Quadratic Effect
MSM Luthia**
Working paper, 2016
2016
Brand Relationships & their impact on Brand Evangelism
MSCD Lima
Amity International journal of Engineering and Management 1 (1), 2015
2015
Organizational climate in the Indian context-an empirical study of middle level executives
S Khanvilkar, M Srivastava
SMART Journal of Business Management Studies 11 (2), 12-20, 2015
2015
Age ,social class ,involvement, self expressions as predictors of fashion involvement .
M Srivastava
JDBIMS Management review 1 (1), 2009
2009
The Effect of Parental Interactions on Children's Abilities to form Brand Images
VNMS Rutu Kamdar
Childhood, child labour and youth, 2008
2008
Construction of a tool to measure brand image formation among children.
VNMS Rutu Kamdar
Brand Rising as Products fall, 2008
2008
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