| Effect of celebrity endorsement on customers’ buying behavior: A perspective from Pakistan A Ahmed, FA Mir, O Farooq Interdisciplinary Journal of Contemporary Research in Business 4 (5), 584-592, 2012 | 96 | 2012 |
| Credibility of celebrity endorsement and buying intentions an evidence from students of Islamabad, Pakistan N Ahmed, O Farooq, J Iqbal International Letters of Social and Humanistic Sciences 20 (6), 1-13, 2014 | 82 | 2014 |
| Structural Equation Modeling (SEM) in Social Sciences & Medical Research: A Guide for Improved Analysis Farhat Shaheen, Naveed Ahmad, Muhammad Waqas, Abdul Waheed, Omer Farooq International Journal of Academic Research in Business and Social Sciences 7 …, 2017 | 45 | 2017 |
| The Relationship among Vanity Trait, Shopping Values & Compulsive Buying: An Evidence from University Shoppers N Ahmed, O Farooq, J Iqbal European Journal of Business and Management 6 (28), 160-170, 2014 | 19 | 2014 |
| Role of celebrity endorsement upon consumer vanity with mediating role of materialism: Evidence from business students of Pakistan N Ahmed, AK Khattak, N Iqbal, O Farooq, J Iqbal Journal of Business and Management Research 4, 98-107, 2014 | 15 | 2014 |
| The role of organizational resources and environment in Organizational performance and customer loyalty; service climate as mediator: A Study of Telecommunication Sector of … N Haider, N Ahmad, O Farooq, I Rasheed, S Parveen | 8 | 2014 |
| Can education be a solution to the unemployment? OF Muhammad Ramzan, Muhammad Abbas, Saba Aslam WALIA Journal 34 (1), 71-78, 2018 | 2* | 2018 |
| Organizational unlearning and radical innovation: conceptualizing a new relationship OF Ali Ahmed South Asian Journal of Banking and Social Sciences 2 (01), 43-54, 2016 | | 2016 |
Naveed AhmadChairperson, Department of Business Administration, Lahore Leads UniversityVerified email at leads.edu.pk
