| Reversed-polarity items and scale unidimensionality J Herche, B Engelland Journal of the academy of marketing science 24, 366-374, 1996 | 334 | 1996 |
| Ensuring service quality for campus career services centers: a modified SERVQUAL scale BT Engelland, L Workman, M Singh Journal of marketing Education 22 (3), 236-245, 2000 | 210 | 2000 |
| Changes in consumer attitudes resulting from participation in a permission e-mail campaign DD DuFrene, BT Engelland, CM Lehman, RA Pearson Journal of Current Issues & Research in Advertising 27 (1), 65-77, 2005 | 135 | 2005 |
| Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section BT Engelland Journal of Business Research 67 (2), 1-4, 2014 | 106 | 2014 |
| Advertised reference price effects on consumer price estimates, value perception, and search intention BL Alford, BT Engelland Journal of Business Research 48 (2), 93-100, 2000 | 84 | 2000 |
| Hopkins, and Dee Ann Larson (2001),“Market Mavenship as an Influencer of Service Quality Evaluation,” BT Engelland, D Christopher Journal of Marketing Theory and Practice 9 (4), 15-26, 2001 | 64 | 2001 |
| Skin color shades in advertising to ethnic audiences: The case of African Americans S Watson, CG Thornton, BT Engelland Journal of Marketing Communications 16 (4), 185-201, 2010 | 60 | 2010 |
| Cautions and precautions on the use of ‘borrowed’scales in marketing research B Engelland, B Alford, R Taylor Marketing Advances in Pedagogy, Process, and Philosophy, 152-153, 2001 | 53 | 2001 |
| Exploring attitudes and purchase intentions in a brand-oriented, highly interactive web site setting. W Tung, R Moore, B Engelland Marketing Management Journal 16 (2), 2006 | 40 | 2006 |
| Developing a psychometrically sound measure of collegiate teaching proficiency D Barnes, B Engelland, C Matherine, W Martin, C Orgeron, J Ring College Student Journal 42, 199-213, 2008 | 36 | 2008 |
| Using experiential learning in a principles of marketing course: An empirical analysis of student marketing audits JT Drea, M Singh, BT Engelland Marketing Education Review 7 (2), 53-59, 1997 | 34 | 1997 |
| THE EFFECTS OF FREQUENCY, RECENCY, AND ACADEMIC PROWESS AS MODERATORS OF SERVICE QUALITY EVALUATIONS FOR COLLEGIATE ACADEMIC ADVISING. T Abernathy, B Engelland Marketing Management Journal 11 (2), 2001 | 26 | 2001 |
| AN EXTENDED TYPOLOGY OF STRATEGIC ORIENTATION AND ITS LINKAGES TO PRODUCT INNOVATIVENESS. BT Engelland, JH Summey Journal of Marketing Management (10711988) 9 (2), 1999 | 26 | 1999 |
| Information search and perceived risk: are there differences for in-home versus in-store shoppers? DA Larson, B Engelland, R Taylor Marketing Management Journal 14 (2), 2004 | 20 | 2004 |
| An empirical study of declining lead times: Potential ramifications on the performance of early market entrants MJ Poletti, BT Engelland, HG Ling Journal of Marketing Theory and Practice 19 (1), 27-38, 2011 | 18 | 2011 |
| Making effective use of student evaluations to improve teaching performance BT Engelland Journal for Advancement of Marketing Education 5 (1), 40-46, 2004 | 15 | 2004 |
| Assessing the impact of acquiescence response bias on marketing data WC Martin, BT Engelland, JE Collier Marketing Management Journal 21 (1), 31-46, 2011 | 13 | 2011 |
| Team building, virtue, and personal flourishing in organizations BT Engelland Personal flourishing in organizations, 171-189, 2018 | 10 | 2018 |
| Service Quality and Repeat Usage: A Case of Rising Expectations B Engelland, C Hopkins, L Workman, M Singh Marketing Management Journal 8 (2), 1-6, 1998 | 10 | 1998 |
| Measurement validation in marketing research: A review and commentary. BL Alford, BT Engelland Journal of Business Research, 2004 | 9 | 2004 |
William C. Martin, Ph.D.Eastern Washington UniversityVerified email at ewu.edu
