Hye-Jin Paek
Hye-Jin Paek
Department of Advertising & Public Relations, Hanyang University, South Korea
Verified email at hanyang.ac.kr
Cited by
Cited by
Downshifting consumer= upshifting citizen? An examination of a local freecycle community
MR Nelson, MA Rademacher, HJ Paek
The Annals of the American Academy of Political and Social Science 611 (1 …, 2007
Examination of gender-role portrayals in television advertising across seven countries
HJ Paek, MR Nelson, AM Vilela
Sex roles 64 (3), 192-207, 2011
Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising
HJ Paek, H Shah
Howard Journal of Communication 14 (4), 225-243, 2003
Cross-cultural differences in sexual advertising content in a transnational women's magazine
MR Nelson, HJ Paek
Sex Roles 53 (5-6), 371-383, 2005
Engagement across three social media platforms: An exploratory study of a cause-related PR campaign
HJ Paek, T Hove, Y Jung, RT Cole
Public Relations Review 39 (5), 526-533, 2013
Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube
HJ Paek, S Kim, T Hove, JY Huh
Journal of health communication 19 (5), 545-560, 2014
Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses
HJ Paek, K Kim, T Hove
Health education research 25 (6), 1085-1099, 2010
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
MR Nelson, HJ Paek
International Marketing Review, 2007
Theory-based approaches to understanding public emergency preparedness: implications for effective health and risk communication
HJ Paek, K Hilyard, V Freimuth, JK Barge, M Mindlin
Journal of health communication 15 (4), 428-444, 2010
Risk perceptions and risk characteristics
HJ Paek, T Hove
Oxford research encyclopedia of communication, 2017
Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effects
HJ Paek, SH Yoon, DV Shah
Journalism & Mass Communication Quarterly 82 (3), 587-606, 2005
The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads
HJ Paek, Z Pan, Y Sun, J Abisaid, D Houden
Communication Research 32 (2), 143-170, 2005
A content analysis of smoking fetish videos on YouTube: regulatory implications for tobacco control
K Kim, HJ Paek, J Lynn
Health communication 25 (2), 97-106, 2010
Media dissociation, Internet use, and antiwar political participation: A case study of political dissent and action against the war in Iraq
H Hwang, M Schmierbach, HJ Paek, H Gil de Zuniga, D Shah
Mass Communication & Society 9 (4), 461-483, 2006
Public support for government actions during a flu pandemic: lessons learned from a statewide survey
HJ Paek, K Hilyard, VS Freimuth, JK Barge, M Mindlin
Health promotion practice 9 (4_suppl), 60S-72S, 2008
How peer proximity moderates indirect media influence on adolescent smoking
HJ Paek, AC Gunther
Communication Research 34 (4), 407-432, 2007
Peer or expert? The persuasive impact of YouTube public service announcement producers
HJ Paek, T Hove, H Ju Jeong, M Kim
International Journal of Advertising 30 (1), 161-188, 2011
Mobilizing political talk in a presidential campaign: An examination of campaign effects in a deliberative framework
Z Pan, L Shen, HJ Paek, Y Sun
Communication Research 33 (5), 315-345, 2006
Spreading global consumerism: Effects of mass media and advertising on consumerist values in China
HJ Paek, Z Pan
Mass Communication & Society 7 (4), 491-515, 2004
To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads
HJ Paek, MR Nelson
Journal of Current Issues & Research in Advertising 31 (2), 75-90, 2009
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