| Customer profitability in a supply chain R Niraj, M Gupta, C Narasimhan Journal of marketing 65 (3), 1-16, 2001 | 537 | 2001 |
| Does quality win? Network effects versus quality in high-tech markets GJ Tellis, E Yin, R Niraj Journal of Marketing Research 46 (2), 135-149, 2009 | 234 | 2009 |
| Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship AK Jaiswal, R Niraj Journal of services marketing 25 (3), 165-175, 2011 | 177 | 2011 |
| Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions R Niraj, V Padmanabhan, PB Seetharaman Marketing Science 27 (2), 225-235, 2008 | 141 | 2008 |
| Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites AK Jaiswal, R Niraj, P Venugopal Journal of Interactive Marketing 24 (3), 222-238, 2010 | 119 | 2010 |
| Information and inventory in distribution channels G Iyer, C Narasimhan, R Niraj Management Science 53 (10), 1551-1561, 2007 | 106 | 2007 |
| The effect of relationship and transactional characteristics on customer retention in emerging online markets AK Jaiswal, R Niraj, CH Park, MK Agarwal Journal of Business Research 92, 25-35, 2018 | 57 | 2018 |
| Understanding customer level profitability implications of satisfaction programs R Niraj, G Foster, MR Gupta, C Narasimhan Journal of Business & Industrial Marketing 23 (7), 454-463, 2008 | 55 | 2008 |
| The impact of geographic proximity on what to buy, how to buy, and where to buy: Evidence from high‐tech durable goods market R Janakiraman, R Niraj Decision Sciences 42 (4), 889-919, 2011 | 41 | 2011 |
| Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer T Mark, J Bulla, R Niraj, I Bulla, W Schwarzwäller International Journal of Research in Marketing 36 (4), 528-541, 2019 | 39 | 2019 |
| Vertical information sharing in distribution channels R Niraj, C Narasimhan Available at SSRN 903988, 2004 | 34 | 2004 |
| Examining the nonlinear effects in satisfaction-loyalty-behavioral intentions model AK Jaiswal, R Niraj | 32 | 2007 |
| Uncovering customer profitability segments for business customers T Mark, R Niraj, N Dawar Journal of Business-to-Business Marketing 19 (1), 1-32, 2012 | 22 | 2012 |
| Impact of user-generated and professional critics reviews on Bollywood movie success R Niraj, J Singh Australasian Marketing Journal 23 (3), 179-187, 2015 | 21 | 2015 |
| Commentaries and Rejoinder to" Does Quality Win? Network Effects versus Quality in High-Tech Markets" BT Ratchford, SM Shugan, DJ Reibstein, PE Rossi, J Brown, J Morgan, ... Journal of marketing research 46 (2), 150-162, 2009 | 12 | 2009 |
| Why and how quality wins over network effects and what it means GJ Tellis, R Niraj, E Yin Journal of Marketing Research, Forthcoming, Marshall School of Business …, 2008 | 12 | 2008 |
| Reference points in consumer choice models: A review and future research agenda P Wang, L Sun, L Zhang, R Niraj International Journal of Consumer Studies 45 (5), 985-1006, 2021 | 11 | 2021 |
| Beyond HCAHPS: Analysis of patients’ comments provides an expanded view of their hospital experiences AS Gallan, R Niraj, A Singh Patient Experience Journal 9 (1), 159-168, 2022 | 8 | 2022 |
| Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model P Wang, L Sun, R Niraj, J Chung, M Su Decision Support Systems 119, 85-95, 2019 | 8 | 2019 |
| How quality drives the rise and fall of high-tech products G Tellis, E Yin, R Niraj MIT Sloan management review 52 (4), 14, 2011 | 8 | 2011 |
