Khalid Ballouli
Khalid Ballouli
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Cited by
Digital Branding and Social Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview with Digital Royalty’s Amy Martin
K Ballouli, M Hutchinson
International Journal of Sport Communication 3 (4), 395-401, 2010
Sonic Branding in Sport: A Model for Communicating Brand Identity through Musical Fit
K Ballouli, B Heere
Sport Management Review 18 (3), 321-330, 2015
New (Sound)Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?
K Ballouli, G Bennett
Sport Marketing Quarterly 23 (2), 59-72, 2014
Implementing a Ticket Sales Force in College Athletics: A Decade of Challenges
A Bouchet, K Ballouli, G Bennett
Sport Marketing Quarterly 20 (2), 22-32, 2011
Exploring the Cultural Intersection of Music, Sport and Physical Activity Among At-Risk Youth
A Cohen, K Ballouli
International Review for the Sociology of Sport, 1012690216654295, 2016
Creating a Sonic Identity for the University of Houston
K Ballouli, G Bennett
Sport Marketing Quarterly 21, 53-60, 2012
Effects of Brand Congruity and Game Difficulty on Gamers’ Response to Advertising in Sport Video Games
Y Hwang, K Ballouli, K So, B Heere
Journal of Sport Management 31 (5), 480-496, 2017
Effects of Brand Music on Attitudes Toward a Team Advertisement
K Ballouli, M Hutchinson
Journal of Issues in Intercollegiate Athletics 6, 268-285, 2013
Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 US Grand Prix Attendees
K Ballouli, GT Trail, TC Koesters, MJ Bernthal
Sport Marketing Quarterly 25 (3), 166, 2016
The Delicate Art of Rebranding a Minor League Baseball Franchise: Practices, Pitfalls, and Payoffs of Rebranding the Winston-Salem Warthogs
K Ballouli, J Grady, R Stewart
Sport Management Review 19 (2), 211-226, 2016
Motivations and Fan Engagement Related to Professional Bass Fishing Spectatorship
MJ Bernthal, T Koesters, K Ballouli, MT Brown
Sport Marketing Quarterly 24 (1), 6, 2015
Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball
B Brown, G Bennett, K Ballouli
Sport Marketing Quarterly 25 (3), 139, 2016
Branding the Elite Professional Athlete through Use of New Media and Technology: An Interview with Ash De Walt
K Ballouli, M Hutchinson
International Journal of Entrepreneurial Venturing 4 (1), 58-64, 2012
Leverage and Activation of Sport Sponsorship Through Music Festivals
K Ballouli, TC Koesters, T Hall
Event Management 22 (2), 123-133, 2018
“Sometimes Good, Sometimes not so Good”: Student Satisfaction with a Sport Management Exchange Program
G Bennett, K Ballouli
Sport Management Education Journal 5 (1), 19-31, 2011
A Qualitative Inquiry into Motivations to Participate in Fantasy Football
K Ballouli, M Hutchinson, K Cattani, J Reese
International Journal of Sport Management 14 (2), 211-232, 2013
Effects of Mood States and Team Identification on Pricing in the Secondary Ticket Market
K Ballouli, J Reese, B Brown
Sport, Business and Management: An International Journal 7 (3), 2017
Bowling for Dollars: Establishing Perceived Need and Brand Equity in a Participatory Sport
TC Koesters, K Ballouli, MJ Bernthal, S Hansell
Sport Marketing Quarterly 25 (1), 62, 2016
Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification.
K Reifurth, MJ Bernthal, K Ballouli, D Collins
Sport Marketing Quarterly 28 (4), 2019
Contemporary Issues and Opportunities for University Branding through Fight Songs
Y Hwang, K Ballouli
Journal of Contemporary Athletics 13 (2), 85-97, 2019
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