Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy Martin K Ballouli, M Hutchinson International journal of sport communication 3 (4), 395-401, 2010 | 98 | 2010 |
Sonic Branding in Sport: A Model for Communicating Brand Identity through Musical Fit K Ballouli, B Heere Sport Management Review 18 (3), 321-330, 2015 | 75 | 2015 |
Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 US Grand Prix Attendees K Ballouli, GT Trail, TC Koesters, MJ Bernthal Sport Marketing Quarterly 25 (3), 166, 2016 | 56 | 2016 |
New (sound)waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? K Ballouli, G Bennett Sport Marketing Quarterly 23 (2), 59-72, 2014 | 46 | 2014 |
Implementing a Ticket Sales Force in College Athletics: A Decade of Challenges A Bouchet, K Ballouli, G Bennett Sport Marketing Quarterly 20 (2), 22-32, 2011 | 40 | 2011 |
Motivations and Fan Engagement Related to Professional Bass Fishing Spectatorship MJ Bernthal, T Koesters, K Ballouli, MT Brown Sport Marketing Quarterly 24 (1), 6, 2015 | 27 | 2015 |
Effects of Brand Congruity and Game Difficulty on Gamers’ Response to Advertising in Sport Video Games Y Hwang, K Ballouli, K So, B Heere Journal of Sport Management 31 (5), 480-496, 2017 | 26 | 2017 |
Exploring the Cultural Intersection of Music, Sport and Physical Activity Among At-Risk Youth A Cohen, K Ballouli International Review for the Sociology of Sport 53 (3), 350-370, 2016 | 25 | 2016 |
Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification. K Reifurth, MJ Bernthal, K Ballouli, D Collins Sport Marketing Quarterly 28 (4), 195-208, 2019 | 22 | 2019 |
Leverage and Activation of Sport Sponsorship through Music Festivals K Ballouli, TC Koesters, T Hall Event Management 22 (2), 123-133, 2018 | 19 | 2018 |
Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball B Brown, G Bennett, K Ballouli Sport Marketing Quarterly 25 (3), 139, 2016 | 19 | 2016 |
Branding the Elite Professional Athlete through Use of New Media and Technology: An Interview with Ash De Walt K Ballouli, M Hutchinson International Journal of Entrepreneurial Venturing 4 (1), 58-64, 2012 | 18 | 2012 |
The Delicate Art of Rebranding a Minor League Baseball Franchise: Practices, Pitfalls, and Payoffs of Rebranding the Winston-Salem Warthogs K Ballouli, J Grady, R Stewart Sport Management Review 19 (2), 211-226, 2016 | 15 | 2016 |
Creating a Sonic Identity for the University of Houston K Ballouli, G Bennett Sport Marketing Quarterly 21, 53-60, 2012 | 14 | 2012 |
Effects of Brand Music on Attitudes Toward a Team Advertisement K Ballouli, M Hutchinson Journal of Issues in Intercollegiate Athletics 6, 268-285, 2013 | 12* | 2013 |
“Sometimes Good, Sometimes not so Good”: Student Satisfaction with a Sport Management Exchange Program G Bennett, K Ballouli Sport Management Education Journal 5 (1), 19-31, 2011 | 12 | 2011 |
A Qualitative Inquiry into Motivations to Participate in Fantasy Football K Ballouli, M Hutchinson, K Cattani, J Reese International Journal of Sport Management 14 (2), 211-232, 2013 | 8 | 2013 |
Effects of Mood States and Team Identification on Pricing in the Secondary Ticket Market K Ballouli, J Reese, B Brown Sport, Business and Management: An International Journal 7 (3), 276-292, 2017 | 7 | 2017 |
It's a Whole New Ballgame: How Social Media is Changing Sports K Ballouli Sport Management Review 15 (3), 381-382, 2012 | 7 | 2012 |
Building Sport Brands with Music: The Impact of Sport Brand Music on the Shopping Behaviors of Sport Consumers K Ballouli Texas A&M University, 2011 | 7 | 2011 |