Bruce Alford
Bruce Alford
Max Watson Jr. Professorship in Business, Louisiana Tech University
Verified email at latech.edu
TitleCited byYear
The effect of brand attitude and brand image on brand equity
JB Faircloth, LM Capella, BL Alford
Journal of Marketing Theory and Practice 9 (3), 61-75, 2001
6432001
The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
BL Alford, A Biswas
Journal of Business research 55 (9), 775-783, 2002
3332002
The role of affect in consumer satisfaction judgments of credence-based services
BL Alford, DL Sherrell
Journal of Business Research 37 (1), 71-84, 1996
2401996
Learning and performance goal orientation of salespeople revisited: The role of performance-approach and performance-avoidance orientations
LS Silver, S Dwyer, B Alford
Journal of Personal Selling & Sales Management 26 (1), 27-38, 2006
1182006
Looks matter in developing consumer-brand relationships
J Bryan Hayes, BL Alford, L Silver, RP York
Journal of Product & Brand Management 15 (5), 306-315, 2006
1022006
The effects of salesperson need for achievement and sales manager leader reward behavior
D Amyx, BL Alford
Journal of Personal Selling & Sales Management 25 (4), 345-359, 2005
602005
Advertised reference price effects on consumer price estimates, value perception, and search intention
BL Alford, BT Engelland
Journal of Business Research 48 (2), 93-100, 2000
552000
Cautions and precautions on the use of ‘borrowed’scales in marketing research
B Engelland, B Alford, R Taylor
Marketing Advances in Pedagogy, Process, and Philosophy, 152-153, 2001
482001
Protection of Pacific oyster (Crassostrea gigas) spat from mortality due to ostreid herpesvirus 1 (OsHV-1 μVar) using simple treatments of incoming seawater in land-based upwellers
RJ Whittington, PM Hick, O Evans, A Rubio, B Alford, N Dhand, ...
Aquaculture 437, 10-20, 2015
352015
Does organizational commitment fully mediate constituent commitment effects? A reassessment and clarification
CP Maertz Jr, DC Mosley Jr, BL Alford
Journal of Applied Social Psychology 32 (6), 1300-1313, 2002
352002
Can retailers get higher prices for “end-of-life” inventory through online auctions?
CM Wood, BL Alford, RW Jackson, OW Gilley
Journal of Retailing 81 (3), 181-190, 2005
322005
Can retailers get higher prices for “end-of-life” inventory through online auctions?
CM Wood, BL Alford, RW Jackson, OW Gilley
Journal of Retailing 81 (3), 181-190, 2005
322005
The impact of perceived value on behavior intention: an empirical study
W Zhuang, KJ Cumiskey, Q Xiao, BL Alford
Journal of Global Business Management 6 (2), 1, 2010
292010
When the goal is creating a brand personality, focus on user imagery
JB Hayes, BL Alford, LM Capella
Academy of Marketing Studies Journal 12 (1), 95, 2008
262008
A new seven-dimensional approach to measuring the retail image construct
CD Hopkins, BL Alford
Academy of Marketing Studies Journal 5 (2), 105-114, 2001
252001
Internet channel and cannibalization: an empirical assessment of sales agents’ perspective
D Sharma, JB Gassenheimer, BL Alford
Journal of Personal Selling & Sales Management 30 (3), 209-221, 2010
222010
Affect, attribution, and disconfirmation: their impact on health care services evaluation
BL Alford
Health marketing quarterly 15 (4), 55-74, 1998
211998
A higher-order model of risk propensity
D Sharma, BL Alford, SN Bhuian, LE Pelton
Journal of Business Research 62 (7), 741-744, 2009
182009
The Brand Personality as a Basis for Consumer-brand Relationship
JB Hayes, B Alford, LM Capella
172000
Using cognitive scripts to assess the process of professional service delivery
BL Alford
Journal of Professional Services Marketing 17 (1), 77-103, 1998
171998
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