Rex Du
Rex Du
Bauer Professor of Marketing, University of Houston
Verified email at - Homepage
Cited by
Cited by
Size and share of customer wallet
RY Du, WA Kamakura, CF Mela
Journal of Marketing 71 (2), 94-113, 2007
Household life cycles and lifestyles in the United States
RY Du, WA Kamakura
Journal of Marketing Research 43 (1), 121-132, 2006
How economic contractions and expansions affect expenditure patterns
WA Kamakura, R Yuxing Du
Journal of consumer research 39 (2), 229-247, 2012
Quantitative trendspotting
RY Du, WA Kamakura
Journal of Marketing Research 49 (4), 514-536, 2012
Where did all that money go? Understanding how consumers allocate their consumption budget
RY Du, WA Kamakura
Journal of Marketing 72 (6), 109-131, 2008
Decomposing the impact of advertising: Augmenting sales with online search data
Y Hu, RY Du, S Damangir
Journal of Marketing Research 51 (3), 300-319, 2014
Leveraging trends in online searches for product features in market response modeling
RY Du, Y Hu, S Damangir
Journal of Marketing 79 (1), 29-43, 2015
Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand
R Du, E Lee, R Staelin
Quantitative Marketing and Economics 3 (4), 393-418, 2005
The effect of standardized information on firm survival and marketing strategies
C Moorman, R Du, CF Mela
Marketing Science 24 (2), 263-274, 2005
Measuring contagion in the diffusion of consumer packaged goods
RY Du, WA Kamakura
Journal of Marketing Research 48 (1), 28-47, 2011
A “meta-analysis” of multibrand, multioutlet channel systems
E Lee, R Staelin, WS Yoo, R Du
Management Science 59 (9), 1950-1969, 2013
Immediate responses of online brand search and price search to tv ads
RY Du, L Xu, KC Wilbur
Journal of Marketing 83 (4), 81-100, 2019
Should TV advertisers maximize immediate online response
RY Du, L Xu, KC Wilbur
SSRN Electronic Journal, 2017
Advertising and brand attitudes: Evidence from 575 brands over five years
RY Du, M Joo, KC Wilbur
Quantitative Marketing and Economics 17 (3), 257-323, 2019
Uncovering patterns of product co-consideration: A case study of online vehicle price quote request data
S Damangir, RY Du, Y Hu
Journal of Interactive Marketing 42, 1-17, 2018
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
RY Du, WA Kamakura
International Journal of Research in Marketing 32 (1), 94-112, 2015
Financial insecurity and deprivation
E Fischer, KD Martin, RP Hill, WA Kamakura, RY Du, L Peņaloza, ...
Journal of Consumer Research 39 (5), vii-x, 2013
Tv ads and search spikes: Toward a deeper understanding
RY Du, L Xu, KC Wilbur
MIS Quarterly,, 2017
Click-Through Behavior across Devices In Paid Search Advertising: Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change
C Lu, RY Du
Journal of Advertising Research, 2020
Investigating New Product Purchase Behavior: A Multi-Product Individual-Level Model for New Product Sales
C Liutec, R Du, E Blair
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