Esther Thorson
Esther Thorson
Professor of Journalism, College of Communication Arts and Sciences, Michigan State University
Verified email at msu.edu
TitleCited byYear
The effects of progressive levels of interactivity and vividness in web marketing sites
JR Coyle, E Thorson
Journal of advertising 30 (3), 65-77, 2001
12402001
The interactive advertising model: How users perceive and process online ads
S Rodgers, E Thorson
Journal of interactive advertising 1 (1), 41-60, 2000
5922000
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains
AC Gunther, E Thorson
Communication Research 19 (5), 574-596, 1992
3951992
Television and web advertising synergies
Y Chang, E Thorson
Journal of Advertising 33 (2), 75-84, 2004
3342004
Attention to television: Intrastimulus effects of movement and scene changes on alpha variation over time
B Reeves, E Thorson, ML Rothschild, D McDonald, J Hirsch, R Goldstein
International Journal of Neuroscience 27 (3-4), 241-255, 1985
2251985
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
2182005
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau
ACR North American Advances, 2002
2182002
The impact of celebrity–product incongruence on the effectiveness of product endorsement
JG Lee, E Thorson
Journal of advertising research 48 (3), 433-449, 2008
2072008
A socialization perspective on male and female reporting
S Rodgers, E Thorson
Journal of Communication 53 (4), 658-675, 2003
1842003
Integrated communication: Synergy of persuasive voices
E Thorson, J Moore
Psychology Press, 2013
1792013
Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults
K Fleming, E Thorson, CK Atkin
Journal of health communication 9 (1), 3-29, 2004
1782004
Social capital in rural and urban communities: Testing differences in media effects and models
CE Beaudoin, E Thorson
Journalism & Mass Communication Quarterly 81 (2), 378-399, 2004
1752004
Message complexity and attention to television
E Thorson, B Reeves, J Schleuder
Communication Research 12 (4), 427-454, 1985
1731985
The effects of television videographics and lecture familiarity on adult cardiac orienting responses and memory
E Thorson, A Lang
Communication Research 19 (3), 346-369, 1992
1721992
Attention to television: Psychological theories and chronometric measures
B Reeves, E Thorson, J Schleuder
Perspectives on media effects, 251-279, 1986
1581986
Brand familiarity and product involvement effects on the attitude toward an ad-brand attitude relationship
J Phelps, E Thorson
ACR North American Advances, 1991
1461991
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials
E Thorson, WG Christ, C Caywood
Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991
1321991
The effects of news stories that put crime and violence into context: Testing the public health model of reporting
R Coleman, E Thorson
Journal of health communication 7 (5), 401-425, 2002
1272002
The effects of emotion on episodic memory for television commercials.
E Thorson, M Friestad
Lexington Books/DC Heath and Com, 1989
1241989
Representation of women in news and photos: Comparing content to perceptions
ME Len-Rios, S Rodgers, E Thorson, D Yoon
Journal of Communication 55 (1), 152-168, 2005
1132005
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