| A journey of cause related marketing from 1988 to 2016 T Natarajan, SA Balasubramaniam, DI Jublee International Journal of Business and Management 11 (11), 247-263, 2016 | 47 | 2016 |
| Role of celebrity in cause related marketing N Thamaraiselvan, BS Arasu, JD Inbaraj International Review on Public and Nonprofit Marketing 14, 341-357, 2017 | 42 | 2017 |
| The influence of audience characteristics on the effectiveness of brand placement memory T Natarajan, SA Balasubramaniam, G Stephen, DI Jublee, DL Kasilingam Journal of Retailing and Consumer Services 44, 134-149, 2018 | 25 | 2018 |
| Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015 T Natarajan, SA Balasubramaniam, G Stephen, JD Inbaraj Journal of Media Business Studies 15 (1), 57-88, 2018 | 12 | 2018 |
| Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies G Stephen, D Inbaraj, A SP Journal of Global Scholars of Marketing Science 31 (4), 487-510, 2021 | 11 | 2021 |
| The moderating role of social themes in cause-related marketing advertisements T Natarajan, DI Jublee, DL Kasilingam, G Stephen International Review on Public and Nonprofit Marketing 15, 433-454, 2018 | 11 | 2018 |
| Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements N Thamaraiselvan, BS Arasu, G Stephen, JD Inbaraj Media Watch 8 (3), 311-326, 2017 | 3 | 2017 |
| Investigating the impact of brand vs cause interaction on cause related advertisements DI Jublee, D Kasilingam, G Stephen Journal of Retailing and Consumer Services 75, 103524, 2023 | 2 | 2023 |
| Consequences of consumer attitude towards cause related marketing DI Jublee, G Stephen Interdisciplinary Research in Technology and Management, 140-147, 2023 | 1 | 2023 |
| Omnichannel marketing: a systematic review and research agenda A Mansurali, G Stephen, D Kasilingam, D Inbaraj Jublee The International Review of Retail, Distribution and Consumer Research, 1-30, 2024 | | 2024 |
THAMARAISELVAN NATARAJANNational Institute of Technology, TiruchirappalliVerified email at nitt.edu
