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Neeru Sharma
Neeru Sharma
School of Business, Western Sydney University
Verified email at westernsydney.edu.au
Title
Cited by
Cited by
Year
Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services
N Sharma, PG Patterson
International journal of service industry management 11 (5), 470-490, 2000
12862000
The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services
N Sharma, PG Patterson
Journal of services marketing 13 (2), 151-170, 1999
12461999
The commitment mix: Dimensions of commitment in international trading relationships in India
N Sharma, L Young, I Wilkinson
Journal of International Marketing 14 (3), 64-91, 2006
2262006
The role of pure and quasi-moderators in services: an empirical investigation of ongoing customer–service-provider relationships
N Sharma
Journal of Retailing and Consumer services 10 (4), 253-262, 2003
1552003
The nature and role of different types of commitment in inter-firm relationship cooperation
N Sharma, LC Young, I Wilkinson
Journal of Business & Industrial Marketing 30 (1), 45-59, 2015
872015
Measuring service performance in mobile communications
N Sharma, S Ojha*
The Service Industries Journal 24 (6), 109-128, 2004
702004
The structure of relationship commitment in interfirm relationships
N Sharma, LC Young, I Wilkinson
17th Annual IMP Conference-Interactions, Relationships and Networks …, 2001
412001
How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
N Sharma
Journal of Business & Industrial Marketing 37 (5), 975-994, 2022
232022
On the role of experience in developing service satisfaction in consumer financial planning services
N Sharma, PG Patterson
Journal of Customer Service in Marketing & Management 5 (4), 33-48, 1999
121999
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit
N Sharma, J Fatima
Journal of Retailing and Consumer Services, 2024
52024
A digital cohort analysis of consumers' mobile banking app experience
N Sharma
International Journal of Consumer Studies, 2024
42024
An exploration of the moderators of business relationship value
N Sharma
Asian Journal of Marketing, 1-12, 2017
32017
Modelling the moderating effect of consumer attractiveness and relationship commitment on supplier's perceptions of value realization
N Sharma
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the …, 2008
32008
An examination of customer relationship value in high vs low technology industries
N Sharma
Academy of Marketing Studies Journal 24 (1), 1-24, 2020
22020
Mobile banking app experience of generation Y and Z consumers
N Sharma, M Sharma, T Singh
Asia Pacific Journal of Marketing and Logistics, 2024
12024
Linking functions of customer-supplier relationships, business relationship value and business relationship quality
N Sharma
International Review of Business Research Papers, 337-346, 2010
12010
Linking multi-component commitment to relationship value, trust, conflict and cooperation
N Sharma, LC Young, IF Wilkinson
Flexible Marketing in an Unpredictable World: Proceedings of the 36th EMAC …, 2007
12007
Toward an improved understanding of buyers' perspective of business-to-business relationships: results of an empirical study of business relationship value
N Sharma
Proceedings for the 2nd International Conference for the Australasian …, 2006
12006
Exploring customer perceived relationship value: findings of qualitative research of business-to-business relationships
N Sharma
Engaging the Multiple Contexts of Management: Convergence and Divergence of …, 2005
12005
The determinants of relationship commitment in personal financial planning services
N Sharma
11998
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