Follow
Milena Viassone
Milena Viassone
Professore Ordinario di Economia e gestione delle imprese - Dipartimento di Management, Università
Verified email at unito.it
Title
Cited by
Cited by
Year
Engaging consumers on new integrated multichannel retail settings: Challenges for retailers
E Pantano, M Viassone
Journal of Retailing and Consumer Services 25, 106-114, 2015
3972015
Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation
E Pantano, M Viassone
Journal of Retailing and Consumer Services 21 (1), 43-47, 2014
2162014
Value co-creation in the beverage and food industry
G Tardivo, A Thrassou, M Viassone, F Serravalle
British Food Journal 119 (11), 2359-2372, 2017
662017
The shift towards a digital business model: A strategic decision for the female entrepreneur
V Scuotto, F Serravalle, A Murray, M Viassone
Women entrepreneurs and strategic decision making in the global economy, 120-143, 2019
542019
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation
L Penco, G Profumo, F Serravalle, M Viassone
Journal of Small Business and Enterprise Development, 2022
402022
An exploratory study of the tourist-computer interaction: the role of web site usability on hotel quality perception
E Pantano, R Servidio, M Viassone
International Journal of Digital Content Technology and its Applications 5 …, 2011
392011
Consumer perception of computer-mediated communication in a social network
E Pantano, A Tavernise, M Viassone
4th International Conference on New Trends in Information Science and …, 2010
382010
Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry
L Penco, F Serravalle, G Profumo, M Viassone
Journal of Management and Governance 25, 1179-1209, 2021
352021
Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs
E Pantano, CV Priporas, M Viassone, G Migliano
Journal of Business Research 119, 185-194, 2020
262020
Measuring local tourism attractiveness: The case of Italy
M Cugno, M Grimmer, M Viassone
ANZAM Conference Proceedings, 1-22, 2012
252012
The competitiveness of the Italian manufacturing industry: an attempt of measurement
VM Vrontis D., Tardivo G., Bresciani S.
Journal of the Knowledge Economy ISSN: 1868-7865 (print version) ISSN: 1868 …, 2016
22*2016
The relationship between wine sector and regional competitiveness
M Viassone, D Vrontis, I Papasolomou
Global Business and Economics Review 18 (3-4), 259-276, 2016
212016
Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping
E Pantano, M Viassone, R Boardman, C Dennis
Journal of Retailing and Consumer Services 68, 103074, 2022
202022
Ethical food as a differentiation factor for tourist destinations: The case of “Slow Food”
M Viassone, M Grimmer
University Of Tasmania, 2015
192015
The role and potential of social networks sites in tertiary education
D Vrontis, M Viassone, A Thrassou
Sinergie – Italian Journal of Management 33 (97), 55-81, 2015
172015
The role and potential of social networks sites in tertiary education
D Vrontis, M Viassone, A Thrassou
Sinergie 33 (97), 55-81, 2015
172015
Consumers’ expectation of innovation: shift retail strategies for more attractive points of sale
E Pantano, M Viassone
International Journal of Digital Content Technology and its Application 16 …, 2012
172012
Managing technological innovation in the sports industry: a challenge for retail management
D Vrontis, M Viassone, F Serravalle, M Christofi
Competitiveness Review: An International Business Journal 30 (1), 78-100, 2020
142020
When wine meets territory: the Italian scenario
D Vrontis, M Viassone
6th Annual EuroMed Conference of the EuroMed Academy of Business …, 2013
142013
HOW ATTRACTIVE ARE ITALIAN REGIONS FOR FOREIGN INVESTMENT? METHODOLOGICAL APPROACH.
G Tardivo, M Viassone
Journal of Financial Management & Analysis 22 (1), 2009
142009
The system can't perform the operation now. Try again later.
Articles 1–20