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Dr. Bhuvanesh Kumar Sharma
Dr. Bhuvanesh Kumar Sharma
Symbiosis Institute of Business Management, Pune. Symbiosis International (Deemed University)
Verified email at sibmpune.edu.in
Title
Cited by
Cited by
Year
Understanding the attitude of generation Z towards workplace
S Gaidhani, L Arora, BK Sharma
International Journal of Management, Technology and Engineering 9 (1), 2804-2812, 2019
3752019
Understanding and managing customer engagement through social customer relationship management
L Arora, P Singh, V Bhatt, B Sharma
Journal of Decision Systems 30 (2-3), 215-234, 2021
772021
Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in the context of High Involvement Products
L Arora, BK Sharma
Eur. J. Appl. Bus. Manag. Spec. issue 4 (4), 24-40, 2018
472018
Does Social Medium Influence Impulse Buying of Indian Buyers?
BK Sharma, S Misra, L Arora
Journal of Management Research 18 (1), 27-36, 2018
352018
Relationship between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores
P Bhakuni, S Rajput, BK Sharma
Gurukul Business Review 17 (2), 63-73, 2021
262021
IMPACT OF SOCIAL MEDIA ON VOTER’S BEHAVIOR-A DESCRIPTIVE STUDY OF GWALIOR, MADHYA PRADESH
BK Sharma
INTERNATINAL JOURNAL OF RESEARCH IN COMPUTER SCIENCE AND MANAGEMENT 4 (1), 5-8, 2016
162016
Place Branding: A Systematic Literature Review and Future Research Agenda
S Swain, C Jebarajakirthy, BK Sharma, HI Maseeh, A Agrawal, J Shah, ...
Journal of Travel Research 63 (3), 535-564, 2024
142024
Social Customer Relationship Management: A Literature Review
L Arora, BK Sharma
Eurasian Journal of Analytical Chemistry 13 (6), 308-316, 2018
142018
Influencer marketing - an instrument to proliferation of the digital occurrence
L Sharma, Bhuvanesh Kumar, Bhatt, Vimalkamleshkumar, Arora
International Journal of Enterprise Network Management 12 (4), 340-357, 2021
122021
Impact of Social Media on Consumer Buying Behavior-A Descriptive Study on Tam Model
BK Sharma, VK Bhatt
i-Manager's Journal on Management 13 (1), 34, 2018
112018
Measuring social media impact on Impulse Buying Behavior
P Singh, BK Sharma, L Arora, V Bhatt
Cogent Business & Management 10 (3), 2262371, 2023
92023
Social media campaigns and domestic products consumption: a study on an emerging economy
S Rajput, G Dash, N Upamannyu, BK Sharma, P Singh
Cogent Business & Management 9 (1), 2143018, 2022
92022
Application of TAM model in teaching and learning-a behavioural study on social media
BK Sharma, VK Pal
International Journal of Management Practice 13 (4), 478-497, 2020
82020
Impact of Trust and Security on Purchase Intention with Reference of Online Purchase Through Social Media
BK Sharma
The Indian Management Researcher 4 (2), 88-102, 2017
72017
IMPACT OF DEMOGRAPHIC FACTORS ON ONLINE PURCHASE INTENTION THROUGH SOCIAL MEDIA-WITH REFERENCE TO PUNE, MAHARASHTRA
BK Sharma, S Parmar
Journal of Management Research and Analysis (JMRA) 18 (25), 45, 2018
62018
Smart Homes adoption in India–Value-based Adoption Approach
BK Sharma, SC Kuknor
2021 IEEE International Conference on Technology Management, Operations and …, 2021
52021
Students perception towards social media–with special reference to Management Students of Bhopal Madhya Pradesh
BK Sharma, M Jain, D Tiwari
International Journal of Engineering and Applied Sciences 2 (1), 30-34, 2015
52015
Managing performance through technology in times of global crisis
S Kuknor, BK Sharma, PS Siddamsetty
2022 International Conference on Decision Aid Sciences and Applications …, 2022
32022
Examining the role of celebrity credibility in the consumption of organic products in a developing nation: a pragmatic evidence from India
O Gautam, P Agrawal, BK Sharma
International Journal of Technology Transfer and Commercialisation 18 (3 …, 2021
32021
Impact of work culture, employees’ relationship with their managers, and training program on employees’ satisfaction
S Mishra, A Pathak, BK Sharma
International Journal of Advanced Science and Technology 29 (9s), 5145-5159, 2020
32020
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