| University spinoffs: what, why, and how? PN Pattnaik, SC Pandey Technology Innovation Management Review 4 (12), 2014 | 115 | 2014 |
| Managing customer relations in a modern business environment: towards an ecosystem-based sustainable CRM model MK Shukla, PN Pattnaik Journal of Relationship Marketing 18 (1), 17-33, 2019 | 47 | 2019 |
| University research ecosystem: A conceptual understanding SC Pandey, PN Pattnaik Review of Economic and Business Studies 8 (1), 169-181, 2015 | 15 | 2015 |
| Revisiting university spinoffs: Conceptual advancements and theoretical underpinnings PN Pattnaik, SC Pandey International Journal of Innovation and Technology Management 13 (01), 1650005, 2016 | 14 | 2016 |
| The evolution of CSR efforts at Steel Authority of India Limited PN Pattnaik, MK Shukla Global Business and Organizational Excellence 37 (3), 25-32, 2018 | 9 | 2018 |
| Linking relational benefits and customer loyalty: The mediating role of customer intimacy MK Shukla, PN Pattnaik Services Marketing Quarterly 41 (4), 322-343, 2020 | 8 | 2020 |
| University startups and special legislations: Genesis and developments in the United States of America, Japan and India PN Pattnaik, SC Pandey International Journal of Law and Management 59 (5), 718-728, 2017 | 8 | 2017 |
| Mandatory CSR and organizational compliance in India: The experience of Bharti Airtel SC Pandey, PN Pattnaik Global Business and Organizational Excellence 36 (6), 19-24, 2017 | 8 | 2017 |
| Examining the impact of relational benefits on continuance intention of PBS services: mediating roles of user satisfaction and engagement PN Pattnaik, MK Shukla Asia-Pacific Journal of Business Administration 14 (4), 637-657, 2022 | 7 | 2022 |
| Mapping critical success factors in efficient court management: two case studies from India PN Pattnaik, SC Pandey, MK Shukla International Journal of Law and Management 60 (2), 717-729, 2018 | 6 | 2018 |
| People issues in start-ups: challenges and solutions SC Pandey, PN Pattnaik Strategic HR Review 16 (4), 194-196, 2017 | 6 | 2017 |
| University Spinoffs: What, Why and How? Technology Innovation Management Review, 4 (12): 44-50 PN Pattnaik, SC Panday | 6 | 2014 |
| E-career canvas for individuals’ initiative and MBA graduate employability: an exploratory study PN Pattnaik, MK Shukla Quality Assurance in Education 30 (2), 221-235, 2022 | 3 | 2022 |
| Polaris India Pvt. Ltd: A Case of Experiential Marketing Strategy SC Pandey, PN Pattnaik South Asian Journal of Business and management Cases 5 (2), 244-252, 2016 | 2 | 2016 |
| Effective teamwork in Indian IT companies: challenges and solutions SC Pandey, PN Pattnaik Strategic HR Review 15 (1), 2016 | 2 | 2016 |
| Design Thinking and Startup Incubators: Towards a Co-Creation Model for Humanizing the New Product Development Process PN Pattnaik, MK Shukla, SC Pandey Rutgers Business Review 5 (3), 364-383, 2020 | 1 | 2020 |
| Understanding Indian Political Parties Through the Lens of Marketing Management: Towards a Conceptual Political Marketing Model PN Pattnaik, MK Shukla Political Propaganda, Advertising, and Public Relations: Emerging Research …, 2020 | 1 | 2020 |
| Development of MBA in court administration and management: The experience of NALSAR University of Law, India PN Pattnaik, SC Pandey, F Mustafa Quality Assurance in Education 26 (3), 391-402, 2018 | 1 | 2018 |
| Follow the founder: case study of action learning experiment in an MBA program SC Pandey, PN Pattnaik Development and Learning in Organizations: An International Journal 32 (3 …, 2018 | 1 | 2018 |
| Kalinga Institute of Social Sciences (KISS): expectations of serving more PN Pattnaik, SC Pandey, B Patnaik Emerald Emerging Markets Case Studies 14 (1), 1-26, 2024 | | 2024 |
