Sunil Gupta
Sunil Gupta
Marketing Professor, Harvard Business School
Verified email at hbs.edu
TitleCited byYear
Valuing customers
S Gupta, DR Lehmann, JA Stuart
Journal of marketing research 41 (1), 7-18, 2004
16112004
Impact of sales promotions on when, what, and how much to buy
S Gupta
Journal of Marketing research 25 (4), 342-355, 1988
14721988
Customer metrics and their impact on financial performance
S Gupta, V Zeithaml
Marketing science 25 (6), 718-739, 2006
10632006
The long-term impact of promotion and advertising on consumer brand choice
CF Mela, S Gupta, DR Lehmann
Journal of Marketing research 34 (2), 248-261, 1997
10521997
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
7562006
Customers as assets
S Gupta, DR Lehmann
Journal of Interactive marketing 17 (1), 9-24, 2003
7192003
Managing customers as investments
S Gupta
Pearson Education India, 2005
5532005
Managing advertising and promotion for long-run profitability
K Jedidi, CF Mela, S Gupta
Marketing science 18 (1), 1-22, 1999
5271999
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
5212006
The “shopping basket”: A model for multicategory purchase incidence decisions
P Manchanda, A Ansari, S Gupta
Marketing science 18 (2), 95-114, 1999
5131999
Marketing research
DR Lehmann, S Gupta, J Steckel
4951997
Brand choice, purchase incidence, and segmentation: An integrated modeling approach
RE Bucklin, S Gupta
Journal of Marketing Research 29 (2), 201-215, 1992
4391992
The discounting of discounts and promotion thresholds
S Gupta, LG Cooper
Journal of consumer research 19 (3), 401-411, 1992
4191992
Consumer price sensitivity and price thresholds
S Han, S Gupta, DR Lehmann
Journal of Retailing 77 (4), 435-456, 2001
3212001
Determining segmentation in sales response across consumer purchase behaviors
RE Bucklin, S Gupta, S Siddarth
journal of Marketing Research 35 (2), 189-197, 1998
3091998
Commercial use of UPC scanner data: Industry and academic perspectives
RE Bucklin, S Gupta
Marketing Science 18 (3), 247-273, 1999
2761999
Stochastic models of interpurchase time with time-dependent covariates
S Gupta
Journal of Marketing Research 28 (1), 1-15, 1991
2401991
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing Letters 13 (3), 245-258, 2002
1972002
A model of consumer learning for service quality and usage
R Iyengar, A Ansari, S Gupta
Journal of Marketing Research 44 (4), 529-544, 2007
1712007
Do friends influence purchases in a social network?
R Iyengar, S Han, S Gupta
Harvard Business School Marketing Unit Working Paper, 2009
1462009
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Articles 1–20