Sunil Gupta
Sunil Gupta
Marketing Professor, Harvard Business School
Verified email at hbs.edu
TitleCited byYear
Valuing customers
S Gupta, DR Lehmann, JA Stuart
Journal of marketing research 41 (1), 7-18, 2004
15312004
Impact of sales promotions on when, what, and how much to buy
S Gupta
Journal of Marketing research 25 (4), 342-355, 1988
14171988
Customer metrics and their impact on financial performance
S Gupta, V Zeithaml
Marketing science 25 (6), 718-739, 2006
10232006
The long-term impact of promotion and advertising on consumer brand choice
CF Mela, S Gupta, DR Lehmann
Journal of Marketing research 34 (2), 248-261, 1997
10071997
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
7002006
Customers as assets
S Gupta, DR Lehmann
Journal of interactive Marketing 17 (1), 9-24, 2003
6892003
Managing customers as investments
S Gupta
Pearson Education India, 2005
5272005
Managing advertising and promotion for long-run profitability
K Jedidi, CF Mela, S Gupta
Marketing science 18 (1), 1-22, 1999
5031999
The “shopping basket”: A model for multicategory purchase incidence decisions
P Manchanda, A Ansari, S Gupta
Marketing science 18 (2), 95-114, 1999
5001999
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
4932006
Marketing research
DR Lehmann, S Gupta, J Steckel
4771997
Brand choice, purchase incidence, and segmentation: An integrated modeling approach
RE Bucklin, S Gupta
Journal of Marketing Research 29 (2), 201-215, 1992
4281992
The discounting of discounts and promotion thresholds
S Gupta, LG Cooper
Journal of consumer research 19 (3), 401-411, 1992
4121992
Consumer price sensitivity and price thresholds
S Han, S Gupta, DR Lehmann
Journal of Retailing 77 (4), 435-456, 2001
3102001
Determining segmentation in sales response across consumer purchase behaviors
RE Bucklin, S Gupta, S Siddarth
journal of Marketing Research 35 (2), 189-197, 1998
2991998
Commercial use of UPC scanner data: Industry and academic perspectives
RE Bucklin, S Gupta
Marketing Science 18 (3), 247-273, 1999
2711999
Stochastic models of interpurchase time with time-dependent covariates
S Gupta
Journal of Marketing Research 28 (1), 1-15, 1991
2341991
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing Letters 13 (3), 245-258, 2002
1892002
A model of consumer learning for service quality and usage
R Iyengar, A Ansari, S Gupta
Journal of Marketing Research 44 (4), 529-544, 2007
1692007
Models of multi-category choice behavior
PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ...
Marketing Letters 16 (3-4), 239-254, 2005
1412005
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Articles 1–20