| An exploration of online brand community (OBC) engagement and customer’s intention to purchase A Tiruwa, R Yadav, PK Suri Journal of Indian Business Research 8 (4), 295-314, 2016 | 79 | 2016 |
| Moderating effects of age, income and internet usage on Online Brand Community (OBC)-induced purchase intention A Tiruwa, R Yadav, PK Suri Journal of Advances in Management Research 15 (3), 367-392, 2018 | 59 | 2018 |
| Internet based learning (IBL) in higher education: A literature review R Yadav, A Tiruwa, PK Suri Journal of International Education in Business 10 (2), 102-129, 2017 | 38 | 2017 |
| Modelling Facebook usage for collaborative learning in higher education A Tiruwa, R Yadav, PK Suri Journal of Applied Research in Higher Education 10 (3), 357-379, 2018 | 23 | 2018 |
| Social CRM: An emerging medium A Tiruwa, R Yadav Advanced Computer Science and Information Technology (ACSIT) 2 (11), 48-52, 2015 | 8 | 2015 |
| Sentiment Analysis: An Effective Way of Interpreting Consumer’s Inclinations Towards a Brand A Tiruwa, R Yadav, PK Suri Transforming Organizations Through Flexible Systems Management, 205-219, 2020 | 1 | 2020 |
| ONLINE CONSUMER ENGAGEMENT AND PURCHASE INTENTION: A STUDY ON INDIAN FMCG SECTOR A TIRUWA | | 2019 |
| Understanding Consumers’ Inclination Towards Pepsi® Facebook Brand Page (FBP) Posts: A Sentiment Analysis Approach A Tiruwa, R Yadav, PK Suri | | 2017 |
| Going Viral: An Effective Strategy for Marketing A Tiruwa, R Yadav, PK Suri RESEARCH AND SUSTAINABLE BUSINESS, 598, 2014 | | 2014 |
| Customer Engagement through Digital Media - A Study on FMCG Sector A Tiruwa, R Yadav, PK Suri IBAIC‐2014: International Conference at Indus Business Academy, Noida, India …, 2014 | | 2014 |
| Siddhartha A Tiruwa Values-Based Management 4 (2), 56-58, 2014 | | 2014 |
| Awakening India A Tiruwa, R Yadav Values-Based Management 4 (1), 73-76, 2014 | | 2014 |
Rajan YadavProfessor, Delhi Technological University, Delhi,IndiaVerified email at dce.ac.in
