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Michael Hutchinson
Michael Hutchinson
Professor of Sport Commerce, The University of Memphis
Verified email at memphis.edu - Homepage
Title
Cited by
Cited by
Year
Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy Martin
K Ballouli, M Hutchinson
International Journal of Sport Communication 3 (4), 395-401, 2010
982010
Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency
M Hutchinson, G Bennett
Sport Management Review 15 (4), 434-447, 2012
552012
Investigating rivalry in professional sport
CT Havard, M Hutchinson
International Journal of Sport Management 18 (3), 422-440, 2017
452017
An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games.
J Choi, Y Tsuji, M Hutchinson, A Bouchet
International Journal of Sports Marketing and Sponsorship 12 (2), 108-123, 2011
402011
Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitment
M Hutchinson, C Nite, A Bouchet
Journal of Sport Management 29 (1), 57-75, 2015
362015
Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University
A Bouchet, M Hutchinson
Journal of Issues in Intercollegiate Athletics 3 (1), 272-295, 2010
302010
Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments
M Hutchinson, A Bouchet
Journal of Sport Management 28 (2), 143-161, 2014
282014
Organizational escalation and retreat in university athletics: Brand insulation in Birmingham-Southern College’s transition to Division III athletics
A Bouchet, M Hutchinson
Journal of Intercollegiate Sport 4 (2), 261-282, 2011
252011
Political activity in escalation of commitment: Sport facility funding and government decision making in the United States
M Hutchinson, BK Berg, TB Kellison
Sport Management Review 21 (3), 263-278, 2018
212018
“But a champion comes out much, much later”: A sport development case study of the 1968 US Olympic team
BK Berg, RD Fuller, M Hutchinson
Sport Management Review 21 (4), 430-442, 2018
202018
Toward an institutional theory of escalation of commitment within sport management: A review and future directions
C Nite, M Hutchinson, A Bouchet
Sport Management Review 22 (5), 571-583, 2019
182019
Branding the elite professional athlete through use of new media and technology: An interview with Ash De Walt
K Ballouli, M Hutchinson
International Journal of Entrepreneurial Venturing 4 (1), 58-64, 2012
182012
Achieving organizational de-escalation: Exit strategy implementation among United States collegiate athletic departments
M Hutchinson, A Bouchet
Sport Management Review 17 (3), 347-361, 2014
152014
Initiating institutional redirection: Factors for de-escalation of commitment in Division I athletic departments
M Hutchinson
Journal of Issues in Intercollegiate Athletics 6 (1), 114-130, 2013
14*2013
Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics
A Bouchet, M Hutchinson
Journal of Sport Administration and Supervision 4 (1), 97-113, 2012
142012
Losing the core sport product: Marketing amidst uncertainty in college athletics
M Hutchinson, C Havard, B Berg, T Ryan
Sport Marketing Quarterly 25 (3), 185-194, 2016
122016
Effects of brand music on attitudes toward a team advertisement
K Ballouli, M Hutchinson
Journal of Issues in Intercollegiate Athletics 6 (1), 268-285, 2013
12*2013
Effects of increased commitment on reputation and status: Evidence from NCAA Division I universities
A Bouchet, MD Laird, M Troilo, M Hutchinson, G Ferris
Sport Management Review 20 (4), 395-407, 2017
112017
Are you team Apple or team Samsung? Investigating rivalry in sport and mobile phone brands
CT Havard, CT Havard, M Hutchinson, TD Ryan
Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and …, 2021
92021
Prime Video vs. Netflix vs. Disney+: Investigating fandom and rivalry among direct-to-consumer streaming services and sport
CT Havard, TD Ryan, M Hutchinson
Findings in Sport, Hospitality, Entertainment, and Event Management 1 (1), 11, 2021
92021
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