Michael Hutchinson
Michael Hutchinson
Associate Professor of Sport Commerce, The University of Memphis
Verified email at memphis.edu - Homepage
Title
Cited by
Cited by
Year
Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy Martin
K Ballouli, M Hutchinson
International Journal of Sport Communication 3 (4), 395-401, 2010
642010
Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency
M Hutchinson, G Bennett
Sport Management Review 15 (4), 434-447, 2012
362012
An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games.
J Choi, Y Tsuji, M Hutchinson, A Bouchet
International Journal of Sports Marketing and Sponsorship 12 (2), 108-123, 2011
252011
Investigating rivalry in professional sport
CT Havard, M Hutchinson
International Journal of Sport Management 18 (3), 422-440, 2017
242017
Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University
A Bouchet, M Hutchinson
Journal of Issues in Intercollegiate Athletics 3 (1), 272-295, 2010
232010
Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments
M Hutchinson, A Bouchet
Journal of Sport Management 28 (2), 143-161, 2014
212014
Organizational escalation and retreat in university athletics: Brand insulation in Birmingham-Southern College’s transition to Division III athletics
A Bouchet, M Hutchinson
Journal of Intercollegiate Sport 4 (2), 261-282, 2011
202011
Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitment
M Hutchinson, C Nite, A Bouchet
Journal of Sport Management 29 (1), 57-75, 2015
172015
Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics
A Bouchet, M Hutchinson
Journal of Sport Administration and Supervision 4 (1), 97-113, 2012
132012
Initiating institutional redirection: Factors for de-escalation of commitment in Division I athletic departments
M Hutchinson
Journal of Issues in Intercollegiate Athletics 6 (1), 114-130, 2013
122013
Effects of brand music on attitudes toward a team advertisement
K Ballouli, M Hutchinson
Journal of Issues in Intercollegiate Athletics 6 (1), 268-285, 2013
112013
Achieving organizational de-escalation: Exit strategy implementation among United States collegiate athletic departments
M Hutchinson, A Bouchet
Sport Management Review 17 (3), 347-361, 2014
102014
A smaller window to the university: The impact of athletic de-escalation on status and reputation
M Hutchinson, D Rascher, K Jennings
Journal of Intercollegiate Sport 9 (1), 73-89, 2016
72016
Branding the elite professional athlete through use of new media and technology: An interview with Ash De Walt
K Ballouli, M Hutchinson
International Journal of Entrepreneurial Venturing 4 (1), 58-64, 2012
62012
Political activity in escalation of commitment: Sport facility funding and government decision making in the United States
M Hutchinson, BK Berg, TB Kellison
Sport Management Review 21 (3), 263-278, 2018
52018
Losing the core sport product: Marketing amidst uncertainty in college athletics
M Hutchinson, C Havard, B Berg, T Ryan
Sport Marketing Quarterly 25 (3), 185-194, 2016
52016
Institutions of higher commitment: A case study of de-escalation and American football's decisive role in intercollegiate athletics
M Hutchinson, B Berg
Sport Management Review 18 (3), 464-480, 2015
52015
Sponsoring firms assess perceptions of sport property engagement and execution
M Hutchinson, A Bouchet
Journal of Sponsorship 4 (1), 59-71, 2010
52010
Early career development in the sport industry: Factors affecting employment
M Hutchinson
Texas A&M University, 2008
52008
From crisis to de-escalation: An examination of politics in a US high school steroid testing program
BK Berg, K Winsley, RD Fuller, M Hutchinson
International Journal of Exercise Science 10 (6), 890-899, 2017
42017
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