N Craig Smith
N Craig Smith
INSEAD Chaired Professor of Ethics & Social Responsibility, INSEAD
Verified email at insead.edu
TitleCited byYear
Corporate Social Responsibility: Whether or How?
NC Smith
California Management Review 45 (4), 52-76, 2003
Why we boycott: Consumer motivations for boycott participation
JG Klein, NC Smith, A John
Journal of Marketing, 92-109, 2004
Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability
NC Smith
Routledge, 2014
Ethics and target marketing: The role of product harm and consumer vulnerability
NC Smith, E Cooper-Martin
The Journal of Marketing, 1-20, 1997
Social contracts and marketing ethics
TW Dunfee, NC Smith, WT Ross Jr
The Journal of Marketing, 14-32, 1999
Ethics in marketing
NC Smith, JA Quelch
Socially responsible distribution: distribution strategies for reaching the bottom of the pyramid
S Vachani, NC Smith
California Management Review 50 (2), 52-84, 2008
Marketing strategies for the ethics era
NC Smith
MIT Sloan Management Review 36 (4), 85, 1995
Corporate social responsibility: Not whether, but how
NC Smith
Center for Marketing Working Paper 3 (701), 1-35, 2003
The new marketing myopia
NC Smith, ME Drumwright, MC Gentile
Journal of Public Policy & Marketing 29 (1), 4-11, 2010
Commercializing social interaction: The ethics of stealth marketing
KD Martin, NC Smith
Journal of Public Policy & Marketing 27 (1), 45-56, 2008
The case study: a useful research method for information management
NC Smith
Journal of Information Technology 5 (3), 123-133, 1990
Choice without awareness: Ethical and policy implications of defaults
NC Smith, DG Goldstein, EJ Johnson
Journal of Public Policy & Marketing 32 (2), 159-172, 2013
Consumers as drivers of corporate social responsibility
NC Smith
The Oxford Handbook of Corporate Social Responsibility, Oxford University …, 2008
Consumers as drivers of corporate responsibility
NC Smith
London Business School. Centre for Marketing, 2007
Ethics and the Typology of Consumer Value
NC Smith
Consumer value: a framework for analysis and research, 147, 1999
Ethics and the typology of customer value
NC Smith
NA-Advances in Consumer Research Volume 23, 1996
A strategic approach to managing product recalls
NC Smith, RJ Thomas, JA Quelch
Harvard Business Review 74, 102-113, 1996
A strategic approach to managing product recalls.
SN Craig, RJ Thomas
Harvard Business Review 74 (5), 102-112, 1996
Exploring motivations for participation in a consumer boycott
JG Klein, NC Smith, A John
ACR North American Advances, 2002
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Articles 1–20