| Individual motives and organizational incentive systems D Knoke, C Wright-Isak Research in the Sociology of Organizations 1, 209-254, 1982 | 414 | 1982 |
| Comprehensive measurement of advertising effectiveness: Notes from the marketplace C Wright-Isak, RJ Faber, LR Horner Measuring advertising effectiveness, 3-12, 2014 | 50 | 2014 |
| Community: A hidden value in the advertising effectiveness awards C Wright-Isak, RJ Faber Journal of advertising research 36 (4), 64-76, 1996 | 18 | 1996 |
| Fighting economic espionage with state trade secret laws CJ Pacini, R Placid, C Wright‐Isak International journal of law and management 50 (3), 121-135, 2008 | 16 | 2008 |
| Early marketing research: Science and application C Wright-Isak, D Prensky Marketing Research 5 (4), 16, 1993 | 14 | 1993 |
| Advertising, values and the consumption community D Prensky, C Wright-Isak Values, lifestyles and psychographics, 69-81, 1997 | 11 | 1997 |
| Community as brand: an exploratory investigation C Wright-Isak Journal of Business & Economics Research (JBER) 10 (3), 131-142, 2012 | 8 | 2012 |
| Toward a social ecology of advertising C Wright-Isak Advertising Theory, 407-422, 2019 | 7 | 2019 |
| Communities of Consumption: A Central Metaphor for Diverse Research. C Wright-Isak Advances in consumer research 23 (1), 1996 | 7 | 1996 |
| Advertising to children in the twenty-first century: New questions within familiar themes C Wright-Isak Advertising to children: Concepts and controversies, 275-280, 1999 | 3 | 1999 |
| The Value of Advertising Education in a Business School Environment. DL Haytko, C Wright-Isak Journal of instructional pedagogies 25, 2021 | 2 | 2021 |
| Naturally occurring brands: A preliminary test of validity C Wright-Isak, M Swaleheen ABD Journal 5 (1), 1-18, 2013 | 2 | 2013 |
| Social Customs Influence on Coffee Usage and Brand Loyalty C Wright-Isak Advances in consumer research 23, 309, 1996 | 1 | 1996 |
| Special Session Summary Communities of Consumption: A Central Metaphor for Diverse Research C Wright-Isak ACR North American Advances, 1996 | 1 | 1996 |
| Moreno, Jacob Levy D Knoke, C Wright-Isak, P Atkinson, S Delamont, A Cernat, JW Sakshaug, ... SAGE Publications Ltd, 2020 | | 2020 |
| Advertising and the Consumption Community D Prensky, C Wright-Isak Values, Lifestyles, and Psychographics, 69-81, 2014 | | 2014 |
| Naturally Occuring Brands: A New Perspective on Place Marketing C Wright-Isak ADVANCES IN CONSUMER RESEARCH, VOL XXXVII 37, 932-934, 2010 | | 2010 |
| PRE-CONFERENCE SESSION: THEORIES OF ADVERTISING AND THEIR LINK WITH THE ADVERTISING INDUSTRY AND ITS PRACTICES E Thorson, R Faber, S Moriarty, C Wright-Isak, DM Krugman, N Browning, ... American Academy of Advertising. Conference. Proceedings (Online), 1, 2010 | | 2010 |
| DIFFERENT POINTS OF VIEW CONVERGE C Wright-Isak American Academy of Advertising. Conference. Proceedings (Online), 170, 2008 | | 2008 |
| SPECIAL TOPICS SESSION: THE BIG PICTURE: ADVERTISING TODAY AS A SOCIETAL INSTITUTION C Wright-Isak, RJ Faber, E Haley, C La Ferle, S Edwards, T O'Guinn American Academy of Advertising. Conference. Proceedings (Online), 169, 2008 | | 2008 |
