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Dr Samarth Singh
Associate Professor , Management Education and Research Institute, GGS Indraprastha Univ Delhi
Verified email at meri.edu.in -
Homepage
Expertise in Teaching and research in Marketing including Digital Marketing
Social Media
Branding
Marketing analytics Retail
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Ambient Advertising: Analyzing its Effectiveness Using an Anti-Smoking Advertisement
S Singh
Indian Journal of Marketing 45 (8), 28-36
, 2015
2015
Customer Retention: A Literature Review
S Singh
SCHOLAR’S VIEW, 39
, 2014
2014
A study of shopping behaviour in Organised retail sector in delhi
S Singh
Noida
, 0
Excellence in Management Education–An OECE Model Approach
D Kalra, S Singh, G Jindal
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