| Automation in recruitment: a new frontier P Gupta, SF Fernandes, M Jain Journal of Information Technology Teaching Cases 8 (1), 1-8, 2018 | 89 | 2018 |
| Analysing the impact of COVID-19 on Over-the-Top media platforms in India NM Divya Madnani, Dr. Semila Fernandes International Journal of Pervasive Computing and Communications 16 (4), 1 - 19, 2020 | 64* | 2020 |
| Measurement of factors influencing online shopper buying decisions: A scale development and validation YS Semila Fenelly Fernandes *, V.G. Venkatesh *, Rajesh Panda Journal of Retailing and Consumer Services 59 (March 2021, 102394), 1-11, 2021 | 58* | 2021 |
| Influence of social reference groups on consumer buying behavior: A review S Fernandes, R Panda Journal of management research 19 (2), 131-142, 2019 | 49 | 2019 |
| Measuring the Impact of Online Reviews on Consumer Purchase Decisions–a Scale Development Study S Fernandes, R Panda, V VG, BN Swar, P Shi Journal of Retailing and Consumer Services 68, 2022 | 42 | 2022 |
| Digital marketing and wordpress S Fernandes, A Vidyasagar Indian Journal of Science and Technology 8, 61, 2015 | 30 | 2015 |
| Influence of social reference group on buying behavior, a comparative study of working and non working women in bangalore-A pilot study analysis S Fernandes, BR Londhe Indian Journal of Science and Technology 8, 95, 2015 | 28 | 2015 |
| Social Reference Group Influence on Women Buying Behaviour: A Review S Fernandes, R Panda Journal of Commerce & Management Thought 9 (2), 273-291, 2018 | 26 | 2018 |
| Validating purchase intentions for green cosmetic products: Applying and extendintheory of planned behavior S Chhetri, S Fernandes, S Baby Information Technology in Industry 9 (1), 773-785, 2021 | 10 | 2021 |
| A Case Study Approach On Indian Companies And Global Companies Entry In Foreign Markets – An Analysis Of Glocalization Strategies S Fernandes Blue Ocean Research Journal 2 (1, Jan 2013), 10, 2013 | 10 | 2013 |
| Comparative Advertisement and its Relation to Trademark Violation–An Analysis of the Indian Statute S Fernandes Journal of Business Management & Social Sciences Research (JBM&SSR) 2 (6), 67-74, 2013 | 9 | 2013 |
| A review of green purchase with reference to individual consumers and organizational consumers: A TCCM approach NBB Veerabhadrappa, S Fernandes, R Panda Cleaner and Responsible Consumption 8, 100097, 2023 | 8 | 2023 |
| Analysing Performance of Company through Annual reports using Text Analytics PK Sai, P Gupta, SF Fernandes International Conference on Digitization (ICD), 21-31, 2020 | 7 | 2020 |
| Working women and non–working women buying Behavior: influence of social reference groups on the purchase of products–a review S Fernandes, BR Londhe Indian Journal of Commerce and Management Studies 5 (2), 91-98, 2014 | 6 | 2014 |
| 'Natural'Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products S Kapoor, S Fernandes, S Punia Cardiometry, 741-755, 2022 | 5 | 2022 |
| Can Indian Millennials be Engaged Through Online Customer Gamified Experience? M Srivastava, S Fernandes Indian Journal of Marketing 52 (6), 24-40, 2022 | 5 | 2022 |
| An empirical study to measure consumer adoption of mobile banking services M Srivastava, S Fernandes International Journal of Public Sector Performance Management 9 (1-2), 165-189, 2022 | 5 | 2022 |
| Success crowns cadbury dairy milk: Brand and Culture Analysis A Fernandes Semila, Srijani Chaudhuri, Vidyasagar International Journal of Applied Business and Economic Research 15 (2), 177-189, 2017 | 5 | 2017 |
| A case study approach - an analysis of the infringement of trademark by comparative advertising S Fernandes Procedia - Social and Behavioral Sciences, pp. 346-357, 2014 | 5 | 2014 |
| Is WhatsApp a'new age advertising tool'? M Srivastava, S Fernandes International Journal of Internet Marketing and Advertising 16 (1-2), 120-141, 2022 | 4 | 2022 |
Rajesh PandaProfessor, Xavier Institute of Management, XIM University, Bhubaneswar, IndiaVerified email at xim.edu.in
