| Destination bonding: Hybrid cognition using Instagram A Baksi Management Science Letters 6 (1), 31-46, 2016 | 27 | 2016 |
| Moderating impact of Tourism Relationship Management dimensions on tourism service quality, tourist satisfaction and destination loyalty AK Baksi Decision Science Letters 3 (2), 169-186, 2013 | 26 | 2013 |
| Customer retention and profitability: CRM environment BB Parida, AK Baksi SCMS Journal of Indian Management 8 (2), 66, 2011 | 25 | 2011 |
| Service quality and switching behaviours of customers AK Baksi, BB Parida Management Science Letters 1 (4), 405-414, 2011 | 16 | 2011 |
| Moderating effects of CRM performance: relationship inertia and switching cost in banking industry AK Baksi SCMS journal of Indian management 12 (4), 19, 2015 | 11 | 2015 |
| Exploring the relationship between entrepreneurship, innovation and economic progress: A case of India with evidences from GEM data and World Bank enterprise surveys AK Baksi Journal of Entrepreneurship and Management 3 (1), 1-10, 2014 | 11 | 2014 |
| Assessing the impact of perceived destination-based service quality on tourist satisfaction and destination loyalty using TOURQUAL protocol N Khawash, AK Baksi Asian Journal of Management 8 (3), 688-694, 2017 | 10 | 2017 |
| Measuring moderating effects of service recovery and CRM on consumer trust, repatronization and advocacy with distributive variation of the same across recovery zone-of … AK Baksi, BB Parida NMIMS Management Review 23, 9-32, 2013 | 9 | 2013 |
| Exploring the moderating effects of relationship inertia and switching cost on automated service quality-customer satisfaction-retention link in a CRM ecosystem: Empirical … AK Baksi, BB Parida Paradigm 16 (1), 51-69, 2012 | 9 | 2012 |
| Exploring nomological link between automated service quality, customer satisfaction and behavioural intentions with CRM performance indexing approach: Empirical evidence from … AK Baksi Management Science Letters 3 (1), 1-22, 2013 | 8 | 2013 |
| CRM performance: Indexing approach BB Parida, AK Baksi SCMS Journal of Indian Management 10 (2), 56, 2013 | 7 | 2013 |
| An empirical study to link CRM initiatives with service quality perception, tourist satisfaction and destination loyalty AK Baksi, BB Parida International Journal of Hospitality and Tourism Systems 6 (2), 64-80, 2013 | 7 | 2013 |
| Exploring relationship between controllable metrics and socio-environmental performance indicators in responsible tourism context using temporal causal model AK BAKSI, BB Parida Anais Brasileiros de Estudos Turísticos 10 (1, 2 e 3), 2020 | 6 | 2020 |
| Craftourism: moderating emotional-bonding with destination and its loyalty. AK Baksi | 6 | 2015 |
| Relationship Management: Dimensions for Tourism AK Baksi SCMS Journal of Indian Management 11 (1), 81-95, 2014 | 6 | 2014 |
| Development and validation of Tourism Relationship Management (TRM) framework and assessing its impact on tourism service quality, tourist satisfaction and destination loyalty … AK Baksi, BB Parida Journal of Tourism 14 (2), 2013 | 6 | 2013 |
| Exploring the moderating effects of relationship inertia and switching cost on CRM performance-customer satisfaction-retention link: Empirical evidence from Indian banking industry AK Baksi, BB Parida Abhigyan 30 (4), 13-28, 2013 | 6 | 2013 |
| Examining the moderating effects of CRM on retail atmospherics-shopping behavior link AK Baksi Uncertain Supply Chain Management 1 (3), 115-132, 2013 | 6 | 2013 |
| Impact of green marketing on perceived image and behavioural intentions of consumers: Empirical evidence from restaurant practices AK Baksi, BB Parida TOURISMOS 8 (2), 233-258, 2013 | 6 | 2013 |
| Redefining Brand-consumer relationship through Anthropomorphisation: Moderating Impacts of Self-brand integration and Brand attitude, Personal Care Brands. AK Baksi, TK Panda SCMS Journal of Indian Management 15 (3), 2018 | 5 | 2018 |
Bivraj Bhusan ParidaProfessor, Department of Tourism Management, The University of BurdwanVerified email at tour.buruniv.ac.in
