| Beyond service attributes: do personal values matter? S Durvasula, S Lysonski, AD Madhavi Journal of Services Marketing 25 (1), 33-46, 2011 | 155 | 2011 |
| Evidence of a secular trend in attitudes towards the macro marketing environment in India: Pre and post economic liberalization S Lysonski, S Durvasula, AD Madhavi Journal of Consumer Marketing 29 (7), 532-544, 2012 | 10 | 2012 |
| Conclusion: how could rural tourism provide better support for well-being and socioeconomic development? AS Singh, SK Parahoo, M Ayyagari, TD Juwaheer Worldwide Hospitality and Tourism Themes 15 (1), 84-93, 2023 | 6 | 2023 |
| Investigating actors and enablers of innovation using a service ecosystem lens: a modelling approach SK Parahoo, S Mumtaz, M Ayyagari, HL Harvey, MA Khazraji International Journal of Business Innovation and Research 24 (1), 25-44, 2021 | 5 | 2021 |
| Personal touch or convenient tech? An investigation of customer channel preferences in retail banking M Ayyagari, SK Parahoo International Journal of Financial Services Management 9 (2), 103-118, 2018 | 5 | 2018 |
| Introduction: how could rural tourism provide better support for wellbeing and socio-economic development? AS Singh, SK Parahoo, M Ayyagari, TD Juwaheer Worldwide Hospitality and Tourism Themes 15 (1), 3-7, 2023 | 4 | 2023 |
| The Universal Immunisation Programme: An Evaluation Based on a Social Marketing Perspective AD Madhavi Journal of Health Management 5 (1), 1-16, 2003 | 4 | 2003 |
| Innovation Ecosystem MA Sanjai K. Parahoo Global Encyclopedia of Public Administration, Public Policy, and Governance, 2019 | 3 | 2019 |
| Marketing of public services M Ayyagari, S Parahoo, HL Harvey Economic Analysis 51 (1-2), 60-78, 2018 | 3 | 2018 |
| Marketing of Public Services: The Impact of Service Quality, Reputation and Consumer Engagement on Customer Perceived Value, Satisfaction and Loyalty. SK Parahoo, H Lea Harvey, M Ayyagari Economic Analysis (0013-3213) 51, 2018 | 3 | 2018 |
| Marketing for Public Health Programmes ADMG Ramprasad The Journal of Family Welfare 50 (1), 1-8, 2004 | 3* | 2004 |
| Leveraging an innovation ecosystem for public value (co)-creation: a case study in UAE SK Parahoo, M Ayyagari, AA Hakim, AS Singh International Journal of Technology Transfer and Commercialisation 17 (4 …, 2020 | 2 | 2020 |
| Perceived financial literacy, choice of investment and retirement planning amongst women M Mathur, M Ayyagari, S Parahoo 10th International Research Symposium in Service Management@ Dubai (IRSSM-10), 2019 | 2 | 2019 |
| How could rural tourism provide better support for wellbeing and socio-economic development? AS Singh, SK Parahoo, M Ayyagari, TD Juwaheer | | 2023 |
| Insights-based market segmentation for competitive advantage: Majid Al Futtaim’malls M Ayyagari, S Parahoo El Khazindar Business Research and Case Center, The American University in …, 2022 | | 2022 |
| Investigating actors and enablers of innovation using a service ecosystem lens: A modelling approach MD Ayyagari, MAK Khazraji, HL Harvey, SK Parahoo, S Mumtaz International Journal of Business Innovation and Research 1 (1), Forthcoming, 2020 | | 2020 |
| Open Innovation. In: Farazmand A. (eds) PSK Ayyagari M. Global Encyclopedia of Public Administration, Public Policy, and Governance, 2019 | | 2019 |
| Open Innovation M Ayyagari, SK Parahoo Global Encyclopedia of Public Administration, Public Policy, and Governance, 1-6, 2019 | | 2019 |
| Women and work in the Fourth Industrial Revolution: An exploratory study of women's experience in IT Jobs M Northover, S Khan, M Ayyagari, M Zivkovic 10th International Research Symposium in Service Management@ Dubai (IRSSM-10), 2019 | | 2019 |
| Would you buy if you know? Does knowledge promote or deter adoption of Digital Home Assistants? J Stevens, M Ayyagari, JJ Nalloor 10th International Research Symposium in Service Management@ Dubai (IRSSM-10), 2019 | | 2019 |
