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Alok Kumar Rai
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Year
The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context
AK Rai, M Srivastava
Journal of Competitiveness 5 (2), 139-163, 2013
4112013
Customer Relationship Management Concepts and Cases
AK Rai
PHI Learning Private Limited, 2012
1892012
Mechanics of engendering customer loyalty: A conceptual framework
M Srivastava, AK Rai
IIMB management review 30 (3), 207-218, 2018
1732018
Customer Loyalty Attributes: A Perspective
AK Rai, M Srivastava
NMIMS Management Review 22 (4), 49-76, 2012
1562012
Investigating the Mediating Effect of Customer Satisfaction in the Service Quality – Customer Loyalty Relationship
M Srivastava, AK Rai
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour …, 2013
1042013
An investigation into service quality - customer loyalty relationship: The moderating influences
M Srivastava, AK Rai
DECISION 41 (1), 11-31, 2014
572014
Customer Loyalty: Concepts, Context and Character
AK Rai, M Srivastava
McGraw Hill's Education, 2014
572014
An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty
MK Yadav, AK Rai
IUP Journal of Marketing Management 18 (3), 7-23, 2019
502019
Mechanics of engendering customer loyalty: A conceptual framework. IIMB Management Review, 30 (3), 207–218
M Srivastava, AK Rai
202018
Exploring the Relational Impact of Service Quality on Customer Satisfaction
MKYAK Rai
Ushus Journal of Business Management 14 (4), 17-31, 2015
182015
Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
MK Yadav, AK Rai, M Srivastava
International Journal of Customer Relationship Marketing and Management 5 (2 …, 2014
182014
An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda
M Srivastava, AK Rai
International Journal of Customer Relationship Marketing and Management 4 (3 …, 2013
172013
CUSTOMER LOYALTY IN THE INDIAN AVIATION INDUSTRY AN EMPIRICAL EXAMINATION
AK Rai, M Srivastava
Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014
142014
Building relationship with employees: An employee relationship management Model
V Pareek, AK Rai
Journal of the Management Training Institute 39 (4), 32-37, 2012
142012
Service Quality Gap Analysis in Indian Banks: An Empirical Study
AK Rai
PARADIGM 13 (2), 11, 2009
122009
Consumer Adoption of AI-powered Virtual Assistants (AIVA): An Integrated Model Based on the SEM–ANN Approach
AK Pandey, P. and Rai
FIIB Business Review, 2023
102023
Outcome analysis of fixed angle locking plate in patella fractures: a single centre experience from north India
S Singh, R Surana, A Rai, D Sharma
Indian Journal of Orthopaedics 55, 655-661, 2021
92021
Correlation between Modic changes and bacterial infection: a causative study
S Singh, GI Siddhlingeswara, A Rai, RD Iyer, D Sharma, R Surana
International Journal of Spine Surgery 14 (5), 832-837, 2020
82020
Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching
AK Rai, M Srivastava
ASBM Journal of Management 4 (2), 14, 2013
82013
Analytical modeling of perceived authenticity in AI assistants: application of PLS-predict algorithm and importance-performance map analysis
AK Pandey, P. and Rai
South Asian Journal of Business Studies, 2024
6*2024
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