The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context AK Rai, M Srivastava Journal of Competitiveness 5 (2), 139-163, 2013 | 411 | 2013 |
Customer Relationship Management Concepts and Cases AK Rai PHI Learning Private Limited, 2012 | 189 | 2012 |
Mechanics of engendering customer loyalty: A conceptual framework M Srivastava, AK Rai IIMB management review 30 (3), 207-218, 2018 | 173 | 2018 |
Customer Loyalty Attributes: A Perspective AK Rai, M Srivastava NMIMS Management Review 22 (4), 49-76, 2012 | 156 | 2012 |
Investigating the Mediating Effect of Customer Satisfaction in the Service Quality – Customer Loyalty Relationship M Srivastava, AK Rai Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour …, 2013 | 104 | 2013 |
An investigation into service quality - customer loyalty relationship: The moderating influences M Srivastava, AK Rai DECISION 41 (1), 11-31, 2014 | 57 | 2014 |
Customer Loyalty: Concepts, Context and Character AK Rai, M Srivastava McGraw Hill's Education, 2014 | 57 | 2014 |
An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty MK Yadav, AK Rai IUP Journal of Marketing Management 18 (3), 7-23, 2019 | 50 | 2019 |
Mechanics of engendering customer loyalty: A conceptual framework. IIMB Management Review, 30 (3), 207–218 M Srivastava, AK Rai | 20 | 2018 |
Exploring the Relational Impact of Service Quality on Customer Satisfaction MKYAK Rai Ushus Journal of Business Management 14 (4), 17-31, 2015 | 18 | 2015 |
Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship MK Yadav, AK Rai, M Srivastava International Journal of Customer Relationship Marketing and Management 5 (2 …, 2014 | 18 | 2014 |
An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda M Srivastava, AK Rai International Journal of Customer Relationship Marketing and Management 4 (3 …, 2013 | 17 | 2013 |
CUSTOMER LOYALTY IN THE INDIAN AVIATION INDUSTRY AN EMPIRICAL EXAMINATION AK Rai, M Srivastava Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014 | 14 | 2014 |
Building relationship with employees: An employee relationship management Model V Pareek, AK Rai Journal of the Management Training Institute 39 (4), 32-37, 2012 | 14 | 2012 |
Service Quality Gap Analysis in Indian Banks: An Empirical Study AK Rai PARADIGM 13 (2), 11, 2009 | 12 | 2009 |
Consumer Adoption of AI-powered Virtual Assistants (AIVA): An Integrated Model Based on the SEM–ANN Approach AK Pandey, P. and Rai FIIB Business Review, 2023 | 10 | 2023 |
Outcome analysis of fixed angle locking plate in patella fractures: a single centre experience from north India S Singh, R Surana, A Rai, D Sharma Indian Journal of Orthopaedics 55, 655-661, 2021 | 9 | 2021 |
Correlation between Modic changes and bacterial infection: a causative study S Singh, GI Siddhlingeswara, A Rai, RD Iyer, D Sharma, R Surana International Journal of Spine Surgery 14 (5), 832-837, 2020 | 8 | 2020 |
Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching AK Rai, M Srivastava ASBM Journal of Management 4 (2), 14, 2013 | 8 | 2013 |
Analytical modeling of perceived authenticity in AI assistants: application of PLS-predict algorithm and importance-performance map analysis AK Pandey, P. and Rai South Asian Journal of Business Studies, 2024 | 6* | 2024 |