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Alok Kumar Rai
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Year
The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context
AK Rai, M Srivastava
Journal of Competitiveness 5 (2), 139-163, 2013
3692013
Customer Relationship Management Concepts and Cases
AK Rai
PHI Learning Private Limited, 2012
1672012
Mechanics of engendering customer loyalty: A conceptual framework
M Srivastava, AK Rai
IIMB management review 30 (3), 207-218, 2018
1542018
Customer Loyalty Attributes: A Perspective
AK Rai, M Srivastava
NMIMS Management Review 22 (4), 49-76, 2012
1402012
Investigating the Mediating Effect of Customer Satisfaction in the Service Quality – Customer Loyalty Relationship
M Srivastava, AK Rai
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour …, 2013
1022013
An investigation into service quality - customer loyalty relationship: The moderating influences
M Srivastava, AK Rai
DECISION 41 (1), 11-31, 2014
562014
Customer Loyalty: Concepts, Context and Character
AK Rai, M Srivastava
McGraw Hill's Education, 2014
492014
An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty
MK Yadav, AK Rai
IUP Journal of Marketing Management 18 (3), 7-23, 2019
432019
Exploring the Relational Impact of Service Quality on Customer Satisfaction
MKYAK Rai
Ushus Journal of Business Management 14 (4), 17-31, 2015
172015
Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
MK Yadav, AK Rai, M Srivastava
International Journal of Customer Relationship Marketing and Management 5 (2 …, 2014
162014
An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda
M Srivastava, AK Rai
International Journal of Customer Relationship Marketing and Management 4 (3 …, 2013
162013
Mechanics of engendering customer loyalty: A conceptual framework. IIMB Management Review, 30 (3), 207–218
M Srivastava, AK Rai
152018
Building relationship with employees: An employee relationship management Model
V Pareek, AK Rai
Journal of the Management Training Institute 39 (4), 32-37, 2012
132012
Service Quality Gap Analysis in Indian Banks: An Empirical Study
AK Rai
PARADIGM 13 (2), 11, 2009
132009
CUSTOMER LOYALTY IN THE INDIAN AVIATION INDUSTRY AN EMPIRICAL EXAMINATION
AK Rai, M Srivastava
Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014
102014
Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching
AK Rai, M Srivastava
ASBM Journal of Management 4 (2), 14, 2013
72013
Outcome analysis of fixed angle locking plate in patella fractures: a single centre experience from north India
S Singh, R Surana, A Rai, D Sharma
Indian Journal of Orthopaedics 55, 655-661, 2021
62021
Correlation between Modic changes and bacterial infection: a causative study
S Singh, GI Siddhlingeswara, A Rai, RD Iyer, D Sharma, R Surana
International Journal of Spine Surgery 14 (5), 832-837, 2020
62020
Electronic Customer Relationship Management: A tool for sustained success in service organisations
AK Rai, M Srivastava
Asian Journal of Technology and Management Research 1 (01), 1-10, 2011
62011
Evidence on customer loyalty relationships: An appraisal
M Srivastava, AK Rai
The Marketing Review 15 (1), 83-115, 2015
52015
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