| The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context AK Rai, M Srivastava Journal of Competitiveness 5 (2), 139-163, 2013 | 280 | 2013 |
| Customer Relationship Management Concepts and Cases AK Rai PHI Learning Private Limited, 2012 | 130 | 2012 |
| Customer Loyalty Attributes: A Perspective AK Rai, M Srivastava NMIMS Management Review 22 (4), 49-76, 2012 | 116 | 2012 |
| Mechanics of engendering customer loyalty: A conceptual framework M Srivastava, AK Rai IIMB management review 30 (3), 207-218, 2018 | 90 | 2018 |
| Investigating the Mediating Effect of Customer Satisfaction in the Service Quality – Customer Loyalty Relationship M Srivastava, AK Rai Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour …, 2013 | 74 | 2013 |
| An investigation into service quality - customer loyalty relationship: The moderating influences M Srivastava, AK Rai DECISION 41 (1), 11-31, 2014 | 49 | 2014 |
| Customer Loyalty: Concepts, Context and Character AK Rai, M Srivastava McGraw Hill's Education, 2014 | 45 | 2014 |
| An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty MK Yadav, AK Rai IUP Journal of Marketing Management 18 (3), 7-23, 2019 | 19 | 2019 |
| Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship MK Yadav, AK Rai, M Srivastava International Journal of Customer Relationship Marketing and Management 5 (2 …, 2014 | 16 | 2014 |
| Exploring the Relational Impact of Service Quality on Customer Satisfaction MKYAK Rai Ushus Journal of Business Management 14 (4), 17-31, 2015 | 14 | 2015 |
| An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda M Srivastava, AK Rai International Journal of Customer Relationship Marketing and Management 4 (3 …, 2013 | 14 | 2013 |
| Building relationship with employees: An employee relationship management Model V Pareek, AK Rai Journal of the Management Training Institute 39 (4), 32-37, 2012 | 12 | 2012 |
| Service Quality Gap Analysis in Indian Banks: An Empirical Study AK Rai PARADIGM 13 (2), 11, 2009 | 12 | 2009 |
| CUSTOMER LOYALTY IN THE INDIAN AVIATION INDUSTRY AN EMPIRICAL EXAMINATION AK Rai, M Srivastava Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014 | 8 | 2014 |
| Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching AK Rai, M Srivastava ASBM Journal of Management 4 (2), 14, 2013 | 6 | 2013 |
| Electronic Customer Relationship Management: A tool for sustained success in service organisations AK Rai, M Srivastava Asian Journal of Technology and Management Research 1 (01), 1-10, 2011 | 6 | 2011 |
| Evidence on customer loyalty relationships: An appraisal M Srivastava, AK Rai The Marketing Review 15 (1), 83-115, 2015 | 4 | 2015 |
| Investigating distribution practices of Banarasi silk industry: an empirical study AK Rai, M Srivastava International Journal of Indian Culture and Business Management 10 (2), 212-229, 2015 | 2 | 2015 |
| An Impact Study of Teacher’s Motivation on Students’ Satisfaction in Management Institution AK Rai, M Srivastava International Journal of Education Economics and Development 4 (4), 357-370, 2013 | 2* | 2013 |
| Service Quality Gaps Banking Industry: A Comparative Study MK Yadav, AK Rai Parikalpana 10 (1), 61-72, 2014 | 1 | 2014 |
Dr. Medha SrivastavaIndian Institute of Management Bodh GayaAdresse e-mail validée de iimbg.ac.in
