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Alok Kumar Rai
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The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context
AK Rai, M Srivastava
Journal of Competitiveness 5 (2), 139-163, 2013
2802013
Customer Relationship Management Concepts and Cases
AK Rai
PHI Learning Private Limited, 2012
1302012
Customer Loyalty Attributes: A Perspective
AK Rai, M Srivastava
NMIMS Management Review 22 (4), 49-76, 2012
1162012
Mechanics of engendering customer loyalty: A conceptual framework
M Srivastava, AK Rai
IIMB management review 30 (3), 207-218, 2018
902018
Investigating the Mediating Effect of Customer Satisfaction in the Service Quality – Customer Loyalty Relationship
M Srivastava, AK Rai
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour …, 2013
742013
An investigation into service quality - customer loyalty relationship: The moderating influences
M Srivastava, AK Rai
DECISION 41 (1), 11-31, 2014
492014
Customer Loyalty: Concepts, Context and Character
AK Rai, M Srivastava
McGraw Hill's Education, 2014
452014
An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty
MK Yadav, AK Rai
IUP Journal of Marketing Management 18 (3), 7-23, 2019
192019
Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
MK Yadav, AK Rai, M Srivastava
International Journal of Customer Relationship Marketing and Management 5 (2 …, 2014
162014
Exploring the Relational Impact of Service Quality on Customer Satisfaction
MKYAK Rai
Ushus Journal of Business Management 14 (4), 17-31, 2015
142015
An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda
M Srivastava, AK Rai
International Journal of Customer Relationship Marketing and Management 4 (3 …, 2013
142013
Building relationship with employees: An employee relationship management Model
V Pareek, AK Rai
Journal of the Management Training Institute 39 (4), 32-37, 2012
122012
Service Quality Gap Analysis in Indian Banks: An Empirical Study
AK Rai
PARADIGM 13 (2), 11, 2009
122009
CUSTOMER LOYALTY IN THE INDIAN AVIATION INDUSTRY AN EMPIRICAL EXAMINATION
AK Rai, M Srivastava
Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014
82014
Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching
AK Rai, M Srivastava
ASBM Journal of Management 4 (2), 14, 2013
62013
Electronic Customer Relationship Management: A tool for sustained success in service organisations
AK Rai, M Srivastava
Asian Journal of Technology and Management Research 1 (01), 1-10, 2011
62011
Evidence on customer loyalty relationships: An appraisal
M Srivastava, AK Rai
The Marketing Review 15 (1), 83-115, 2015
42015
Investigating distribution practices of Banarasi silk industry: an empirical study
AK Rai, M Srivastava
International Journal of Indian Culture and Business Management 10 (2), 212-229, 2015
22015
An Impact Study of Teacher’s Motivation on Students’ Satisfaction in Management Institution
AK Rai, M Srivastava
International Journal of Education Economics and Development 4 (4), 357-370, 2013
2*2013
Service Quality Gaps Banking Industry: A Comparative Study
MK Yadav, AK Rai
Parikalpana 10 (1), 61-72, 2014
12014
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