The Impact of Marketing Variables on Business Performance: An Analysis of FMCG, Consumer Durables and Textile Industries. S Singh IUP Journal of Business Strategy 12 (2), 2015 | 4 | 2015 |
GEN Z AND GREEN PURCHASE INTENTION R Saran, R Kashyap, S Singh Academy of Marketing Studies Journal 27 (5), 1-8, 2023 | 3 | 2023 |
Association of electricity consumption, economic growth and FDI in India GPM Girish, S Singh, B Supra International Journal of Accounting & Finance Review 12 (1), 30-34, 2022 | 1 | 2022 |
Role of Renewable Energy in India’s Energy Basket GP Girish, S Singh IOP Conference Series: Earth and Environmental Science 927 (1), 012045, 2021 | 1 | 2021 |
Brand bundling as a new product introduction strategy: A conceptual framework S Singh, KSV Rao Indian Journal of Marketing 47 (7), 35-46, 2017 | 1 | 2017 |
AI Models for Spot Electricity Price Forecasting—A Review GP Girish, R Bhagat, SH Preeti, S Singh International Conference on Intelligent Computing & Optimization, 97-103, 2023 | | 2023 |
Transforming the Financial Industry Through Machine and Deep Learning Innovations S Singh, R Bhagat, SH Preeti, GP Girish International Conference on Intelligent Computing & Optimization, 167-176, 2023 | | 2023 |
Role of E-Satisfaction and E− Loyalty on Willingness to Pay: The Moderating Role of Alternative Attractiveness during Pandemic in the Context of E-Retailing S Singh, R Kashyap, R Saran Academy of Marketing Studies Journal 27 (6), 2023 | | 2023 |
A Study on Consumer Innovativeness and Shopping flairs in India S Singh, GPM Girish, B Supra Academy of Marketing Studies Journal 27 (S2), 1-7, 2023 | | 2023 |