| Toothpaste Brands –A Study of consumer behavior in Bangalore city G Vani, N Panchanatham Journal of Economics and Behavioral studies 1 (1), 27-39, 2010 | 78 | 2010 |
| Consumer Buying Behaviour MG Babu, G Vani, N Panchanatham Global Vision Publishing House, 2010 | 9 | 2010 |
| Yeimpact of Demographic Profile on Toothpaste Buying Behaviour in Bangalore City G Vani, G Babu, N Panchanatham Kuwait Chapter of Arabian Journal of Business and Management Review 33 (831 …, 2011 | 8 | 2011 |
| M., & Panchanatham G Vani, B Ganesh N, 2009 | 8 | 2009 |
| Consumer buying behaviour the controllables & uncontrollables G Vani, BM Ganesh, N Panchanatham International Journal of Exclusive Management Research 1 (1), 1-12, 2011 | 7 | 2011 |
| Consumer buying behaviour model for toothpastes G Vani, MG Babu, N Panchanatham Indian Journal of Marketing 41 (10), 57-67, 2011 | 6 | 2011 |
| Advertising-An overview G Vani, G Babu, N Panchanatham International Journal of Marketing and Management Research 2 (6), 137-149, 2011 | 1 | 2011 |
| Virtual goods—New trends in consumer consumption MG Babu, G Vani, N Panchanatham Print, 0 | 1 | |
| Connoisseur strategies for global business management BM Ganesh, G Vani, N Panchanatham Archers and Elevators Publishing House, 2013 | | 2013 |
| Yeimpact of Demographic Profile on Toothpaste Buying Behaviour in Bangalore City\Kuwait Chapter of Arabian Journal of Business and Management Review.-2011, Vol. 1, No. 1, Pp. 1-13 G Vani, G Babu, N Panchanatham American University, 2011 | | 2011 |
| Consumer Behaviour Towards Over-the-Counter Herbal Products in India MG Babu, G Vani, N Panchanatham | | 2011 |
| Factors Influencing Consumer Behaviour MG Babu, G Vani, N Panchanatham The 21st Century Consumers, 54-62, 2009 | | 2009 |
| A Study of Consumer Perception Towards Mobile Services MG Babu, G Vani, N Panchanatham | | |
| Factors Influencing Consumer Decision-Study on FMCGs in Rural Tamil Nadu MG Babu, G Vani, N Panchanatham | | |
| Psychological Effect of Consumer in Buying Behaviour MG Babu, G Vani, N Panchanatham | | |
| Influence of Eco-Labelling on Consumer Buying Behaviour–A Study of FMCG & Apparel Sector at Ludhiana MG Babu, G Vani, N Panchanatham | | |
| Creating and Delivering Value: A Strategic Perspective to Influence Consumer Behaviour in Service Industries MG Babu, G Vani, N Panchanatham | | |
| Brand Loyalty–The Psychology of Consumer Preference MG Babu, G Vani, N Panchanatham | | |
| Empirical Study on Purchase Behaviour and Consumer Decision-making Regarding Product Attributes for Packaged Food Products MG Babu, G Vani, N Panchanatham | | |
| Celebrity’Role in Advancing Social Causes MG Babu, G Vani, N Panchanatham | | |
