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Dr. Medha Srivastava
Dr. Medha Srivastava
Indian Institute of Management Bodh Gaya
Verified email at iimbg.ac.in
Title
Cited by
Cited by
Year
The antecedents of customer loyalty: an empirical investigation in life insurance context
AK Rai, M Srivastava
J Compet 5 (2), 139-163, 2013
3682013
Mechanics of engendering customer loyalty: A conceptual framework
M Srivastava, AK Rai
IIMB management review 30 (3), 207-218, 2018
1482018
Customer Loyalty Attributes: A Perspective
AK Rai, M Srivastava
NMMS Management Review 22, 49-76, 2012
1392012
INVESTIGATING THE MEDIATING EFFECT OF CUSTOMER SATISFACTION IN THE SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP.
M Srivastava, AK Rai
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 26, 2013
1002013
An investigation into service quality–customer loyalty relationship: the moderating influences
M Srivastava, AK Rai
DECISION 41 (1), 11-31, 2014
562014
Influencers of Customer Satisfaction-Customer Loyalty Relationship: A Conceptual Research Model
M Srivastava
Editorial Team, 54, 0
55*
Customer Loyalty: Concept, Context & Character
M Rai, A.K. & Srivastava
McGraw Hill Education (India) Private Limited, Noida, INDIA, 2014
50*2014
Exploring the Three-Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
MK Yadav, AK Rai, M Srivastava
International Journal of Customer Relationship Marketing and Management …, 2014
162014
An Investigation of Mediating and Moderating Variables in Service Quality–Customer Loyalty Relationship: A Research Agenda
M Srivastava, AK Rai
International Journal of Customer Relationship Marketing and Management …, 2013
162013
Customer Loyalty in Indian Aviation Industry: An Empirical Examination
M Rai, A.K. & Srivastava
Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014
102014
Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching
AK Rai, M Srivastava
Drishtikon: A Management Journal 4 (2), 2013
62013
Evidence on customer loyalty relationships: An appraisal
M Srivastava, AK Rai
The Marketing Review 15 (1), 83-115, 2015
52015
Investigating distribution practices of Banarasi silk industry: an empirical study
AK Rai, M Srivastava
International Journal of Indian Culture and Business Management 10 (2), 212-229, 2015
32015
Corporate Social Responsibility & Customer Engagement: A Greater Good For A Greater Gain
M Srivastava
22017
Impact of teachers’ motivation on students’ satisfaction: a study of management institutions
AK Rai, M Srivastava
International Journal of Education Economics and Development 4 (4), 357-370, 2013
22013
Inter-Scale Assessment & Comparison of Customer Loyalty in Banking Industry: An Empirical Study
AKSM Rai
Metamorphosis 12 (2), 67 - 85, 2014
12014
An Investigation into Issues Confronting Rural Women Entrepreneurship
AK Rai, M Srivastava
The IUP Journal of Entrepreneurship Development 10 (2), 28-40, 2013
12013
ASSESSING CUSTOMERS SATISFACTION THROUGH CUSTOMER SATISFACTION PORTFOLIO
AK Rai, M Srivastava, MK Yadav
C Jase OURNAL, 47, 2014
2014
Intellectual Infrastructure in Private Management Institutions: A Stock Taking
M Rai, A.K. & Srivastava
SRM-IMT Journal of Business and Management Research 2 (1), 10 – 19, 2013
2013
Substance of Customer Loyalty: An Appraisal
AK Srivastava, M, Yadav, M. K. & Rai
“Exploring Customer Dynamics: A Relationship and Behavioral Approach”, (eds …, 2012
2012
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