| The antecedents of customer loyalty: an empirical investigation in life insurance context AK Rai, M Srivastava J Compet 5 (2), 139-163, 2013 | 372 | 2013 |
| Mechanics of engendering customer loyalty: A conceptual framework M Srivastava, AK Rai IIMB management review 30 (3), 207-218, 2018 | 160 | 2018 |
| Customer Loyalty Attributes: A Perspective AK Rai, M Srivastava NMMS Management Review 22, 49-76, 2012 | 143 | 2012 |
| INVESTIGATING THE MEDIATING EFFECT OF CUSTOMER SATISFACTION IN THE SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP. M Srivastava, AK Rai Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 26, 2013 | 103 | 2013 |
| Influencers of Customer Satisfaction-Customer Loyalty Relationship: A Conceptual Research Model M Srivastava Editorial Team, 54, 0 | 58* | |
| An investigation into service quality–customer loyalty relationship: the moderating influences M Srivastava, AK Rai DECISION 41 (1), 11-31, 2014 | 57 | 2014 |
| Customer Loyalty: Concept, Context & Character M Rai, A.K. & Srivastava McGraw Hill Education (India) Private Limited, Noida, INDIA, 2014 | 49* | 2014 |
| Exploring the Three-Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship MK Yadav, AK Rai, M Srivastava International Journal of Customer Relationship Marketing and Management …, 2014 | 16 | 2014 |
| An Investigation of Mediating and Moderating Variables in Service Quality–Customer Loyalty Relationship: A Research Agenda M Srivastava, AK Rai International Journal of Customer Relationship Marketing and Management …, 2013 | 16 | 2013 |
| Customer Loyalty in Indian Aviation Industry: An Empirical Examination M Rai, A.K. & Srivastava Asia Pacific Journal of Business and Management 5 (1), 44-59, 2014 | 11 | 2014 |
| Exploring Dependent Relationship of Teachers’ Motivation on Quality of Teaching AK Rai, M Srivastava Drishtikon: A Management Journal 4 (2), 2013 | 7 | 2013 |
| Evidence on customer loyalty relationships: An appraisal M Srivastava, AK Rai The Marketing Review 15 (1), 83-115, 2015 | 5 | 2015 |
| Investigating distribution practices of Banarasi silk industry: an empirical study AK Rai, M Srivastava International Journal of Indian Culture and Business Management 10 (2), 212-229, 2015 | 3 | 2015 |
| Corporate Social Responsibility & Customer Engagement: A Greater Good For A Greater Gain M Srivastava | 2 | 2017 |
| Impact of teachers’ motivation on students’ satisfaction: a study of management institutions AK Rai, M Srivastava International Journal of Education Economics and Development 4 (4), 357-370, 2013 | 2 | 2013 |
| Inter-Scale Assessment & Comparison of Customer Loyalty in Banking Industry: An Empirical Study AKSM Rai Metamorphosis 12 (2), 67 - 85, 2014 | 1 | 2014 |
| An Investigation into Issues Confronting Rural Women Entrepreneurship AK Rai, M Srivastava The IUP Journal of Entrepreneurship Development 10 (2), 28-40, 2013 | 1 | 2013 |
| ASSESSING CUSTOMERS SATISFACTION THROUGH CUSTOMER SATISFACTION PORTFOLIO AK Rai, M Srivastava, MK Yadav C Jase OURNAL, 47, 2014 | | 2014 |
| Intellectual Infrastructure in Private Management Institutions: A Stock Taking M Rai, A.K. & Srivastava SRM-IMT Journal of Business and Management Research 2 (1), 10 – 19, 2013 | | 2013 |
| Substance of Customer Loyalty: An Appraisal AK Srivastava, M, Yadav, M. K. & Rai “Exploring Customer Dynamics: A Relationship and Behavioral Approach”, (eds …, 2012 | | 2012 |
