| Consumer decision-making styles and young-adult consumers: An Indian exploration AA Mishra Management & Marketing-Craiova, 229-246, 2010 | 79 | 2010 |
| A study on customer satisfaction in Indian retail banking AA Mishra IUP Journal of Management Research 8 (11), 45, 2009 | 76 | 2009 |
| National vs. local celebrity endorsement and politics AA Mishra, A Mishra International Journal of Politics, Culture, and Society 27 (4), 409-425, 2014 | 61 | 2014 |
| The role of customer gratitude in relationship marketing: moderation and model validation AA Mishra Journal of Strategic Marketing 24 (6), 529-549, 2016 | 50 | 2016 |
| Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis AA Mishra The International Review of Retail, Distribution and Consumer Research, 1-20, 2014 | 45 | 2014 |
| Loss is a loss, why categorize it? Mental accounting across cultures P Banerjee, P Chatterjee, S Mishra, AA Mishra Journal of Consumer Behaviour 18 (2), 77-88, 2019 | 31 | 2019 |
| Factors affecting customer satisfaction and their relative importance in the Retail banking sector: An empirical study AA Mishra IUP Journal of Management Research 9 (3), 6, 2010 | 31 | 2010 |
| Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands AA Mishra Journal of Global Marketing 27 (4), 226-246, 2014 | 30 | 2014 |
| Consumer responses to brand deletion AA Mishra Journal of Brand Management 25 (2), 160-170, 2018 | 19 | 2018 |
| Low-literate versus literate customer experience: Dimensions, consequences and moderators AA Mishra, M Verma International Journal of Market Research 64 (1), 132-159, 2022 | 6 | 2022 |
| When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking P Banerjee, P Chatterjee, S Mishra, AA Mishra Journal of Strategic Marketing 28 (5), 399-416, 2020 | 5 | 2020 |
| Not For Free: Revenue Strategies for a New World AA Mishra Journal of Consumer Marketing 29 (4), 2012 | 4 | 2012 |
| Shopping value, satisfaction and its behavioral outcomes in the purchase of private label branded products: A theoretical framework AA Mishra, MK Srivastava Journal of Marketing and Operations Management Research 1 (3), 237, 2011 | 3 | 2011 |
| Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience AA Mishra, M Verma The International Review of Retail, Distribution and Consumer Research, 1-23, 2022 | 2 | 2022 |
| Gandhian values and consumption behavior: scale development and validation AA Mishra, SC Sharma, V Gautam, R Manna Journal of Strategic Marketing 27 (6), 465-482, 2019 | 2 | 2019 |
| Low-literate customer experience: an empirical exploration AA Mishra, M Verma Marketing Intelligence & Planning, 2023 | | 2023 |
| Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness AA Mishra Journal of Consumer Marketing, 2013 | | 2013 |
| About Face: The Secrets of Emotionally Effective Advertising AA Mishra Journal of Consumer Marketing 29 (2), 2012 | | 2012 |
