Gurjeet Kaur Sahi
Gurjeet Kaur Sahi
Professor of Marketing
Verified email at jammuuniversity.ac.in
Title
Cited by
Cited by
Year
Exploring customer switching intentions through relationship marketing paradigm
SK Roy, G Kaur, RD Sharma, N Mahajan
International Journal of Bank Marketing, 2012
1162012
Factors obstructing intentions to trust and purchase products online
G Kaur, TK Quareshi
Asia Pacific Journal of Marketing and Logistics, 2015
802015
Internal market orientation in Indian banking: an empirical analysis
G Kaur, RD Sharma, N Seli
Managing Service Quality: An International Journal, 2009
482009
Employees’ organisational commitment and its impact on their actual turnover behaviour through behavioural intentions
GK Sahi, R Mahajan
Asia Pacific Journal of Marketing and Logistics, 2014
472014
Revisiting Internal Market Orientation- A Note
GK Sahi, S Lonial, M Gupta, N Seli
Journal of Services Marketing 27 (5), 385-403, 2013
462013
A perusal of extant literature on market orientation–concern for its implementation
G Kaur, MC Gupta
The Marketing Review 10 (1), 87-105, 2010
402010
Consumers’ behavioral intentions toward self-service technology in the emerging markets
G Kaur, S Gupta
Journal of Global Marketing 25 (5), 241-261, 2012
252012
Predicting customers recommendation from co-creation of value, customization and relational value
G Kaur Sahi, S Sehgal, R Sharma
Vikalpa 42 (1), 19-35, 2017
242017
Predicting customers' behavioral intentions toward ATM services
GK Sahi, S Gupta
Journal of Indian Business Research, 2013
232013
Moderating role of perceived risk in credit card usage and experience link
H Chahal, GK Sahi, A Rani
Journal of Indian Business Research, 2014
182014
Voyage of marketing thought from a barter system to a customer centric one
G Kaur, RD Sharma
Marketing Intelligence & Planning, 2009
182009
Analyzing customers' switching intentions in the telecom sector
G Kaur Sahi, R Sambyal, HS Sekhon
Journal of Global Marketing 29 (3), 156-169, 2016
172016
Segmentation of bank customers by loyalty and switching intentions
G Kaur, RD Sharma, N Mahajan
Vikalpa 39 (4), 75-90, 2014
172014
Improving the weakest link: A TOC-based framework for small businesses
M Gupta, H Chahal, G Kaur, R Sharma
Total Quality Management 21 (8), 863-883, 2010
172010
Exploring Predictive Switching Factors for Mobile Number Portability
G Kaur, R Sambyal
Vikalpa 41 (1), 74-95, 2016
122016
Exploring the impact of total quality service on bank employees’ organisational commitment
G Kaur, J Sharma, T Lamba
Asian Journal on Quality, 2012
102012
Business orientation of Indian consumer banking
G Kaur, S Gupta
Global Business Review 13 (3), 481-507, 2012
102012
AN ASSESSMENT OF INTERNAL MARKET ORIENTATION IN JAMMU AND KASHMIR BANK THROUGH INTERNAL SUPPLIERS'PERSPECTIVE
G Kaur, RD Sharma, N Seli
Journal of Services Research 10 (2), 117, 2010
102010
Application of TOC-based framework to improve market orientation in a non-profit organization
MC Gupta, S Bridgman, G Kaur Sahi
Journal of Strategic Marketing 23 (7), 579-599, 2015
92015
A Balanced Approach towards Market Orientation
G Kaur, RD Sharma, N Seli
Vikalpa 38 (3), 51-66, 2013
82013
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Articles 1–20