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Ramesh Kumar
Ramesh Kumar
Assistant Professor, Thiagarajar School of Management
Verified email at tsm.ac.in
Title
Cited by
Cited by
Year
Consumer's response to CSR activities: Mediating role of brand image and brand attitude
K Ramesh, R Saha, S Goswami, Sekar, R Dahiya
Corporate Social Responsibility and Environmental Management 26 (2), 377-387, 2019
3992019
Examining the role of external factors in influencing green behaviour among young Indian consumers
R Kumar, R Saha, S PC, R Dahiya
Young consumers 20 (4), 380-398, 2019
462019
Employee turnover intention in the milieu of human resource management practices: Moderating role of work-life balance
N Santhanam, JR Kumar, V Kumar, R Saha
International Journal of Business Innovation and Research 24 (1), 57-75, 2021
422021
Impact of peer influence and environmental knowledge on green consumption: Moderated by price premium
M Nagarajan, R Saha, R Kumar, D Sathasivam
International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022
152022
Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India
S Manohar, R Kumar, R Saha, A Mittal
Society and Business Review 18 (2), 197-218, 2023
142023
Two decades of brand hate research: a review and research agenda
R Kumar, C Jebarajakirthy, HI Maseeh, K Dhanda, R Saha, R Dahiya
Marketing Intelligence & Planning 41 (6), 763-789, 2023
122023
Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship
JR Kumar, R Saha, S Manohar, PC Sekar
International Journal of Business Innovation and Research 21 (02), 217-237, 2020
82020
Preparing for takeoff: set up social media for travel planning
Sakshi, R Saha, JR Kumar, H Bansal
International Journal of Business Innovation and Research 28 (1), 43-59, 2022
22022
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