| Does e-retailer's country of origin influence consumer privacy, trust and purchase intention? S Bhattacharya, RP Sharma, A Gupta Journal of Consumer Marketing 40 (2), 248-259, 2023 | 36 | 2023 |
| A study on the customer awareness and perception level towards green cars RP Sharma, N Maheshwari International Journal of Technology Enhancements & Emerging Engineering …, 2014 | 15* | 2014 |
| Indian ITES Industry Going Rural: The Road Ahead S Majumder, RP Sharma Journal of Business & Economic Policy 1 (2), 79-84, 2014 | 5 | 2014 |
| Country-of-origin and online retailing ethics: the mediating role of trust and satisfaction on purchase intention S Bhattacharya, RP Sharma, A Gupta International Journal of Emerging Markets, 2022 | 4 | 2022 |
| Determinants of consumer perceptions of the ethics of online retailers: an investigation using confirmatory factor analysis S Bhattacharya, RP Sharma, A Gupta Vision, 09722629211040880, 2021 | 4 | 2021 |
| Challenges faced by educators in management education RP Sharma, PP Sarkar Parikalpana, KIIT Journal of Management 11 (1), 74-87, 2015 | 4 | 2015 |
| The impact of country of origin, trust, and satisfaction on online purchase intention in emerging markets: an Indian perspective S Bhattacharya, RP Sharma Jindal Journal of Business Research 11 (1), 70-80, 2022 | 3 | 2022 |
| Advanced services accelerating servitization: A review synthesis and future research agenda S Bhattacharya, RP Sharma Exploring the Latest Trends in Management Literature, 169-183, 2022 | 2 | 2022 |
| Customer digital engagement and lifetime value: An empirical study of telecom services in India H Sood, RP Sharma FIIB Business Review 12 (4), 415-424, 2021 | 2 | 2021 |
| Growth of Patanjali Brand from Local to Global Market: A study, N Maheshwari, RP Sharma The IUP Journal of Brand Management (IJBRM), ISSN 0972-9097 14 (No. 4), 59-67, 2017 | 1 | 2017 |
| Employee and customer perception about women entrepreneurs leading service businesses in India RP Sharma, PP Sarkar Eleventh Biennial Conference on Entrepreneurship (18-20 Feb. 2015) at EDI …, 2015 | 1 | 2015 |
| Will women do better at marketing to women? RP Sharma https://brandequity.economictimes.indiatimes.com/news/marketing/will-women …, 2021 | | 2021 |
| Is personal selling dead? The rise of virtual selling RP Shrama ET Brand Equity https://brandequity.economictimes.indiatimes.com/news …, 2021 | | 2021 |
| India-LATAM: Cultural Proximity & Trade Potential: A Post Pandemic Scenario RP Sharma, R Kaur Journal of International Marketing and Exporting, ISSN: 1324-5864 22 (1), 19-32, 2020 | | 2020 |
| The mystery of ‘human-like’ customer-brand relationships RP Sharma https://brandequity.economictimes.indiatimes.com/news/business-of-brands/the …, 2020 | | 2020 |
| Customer-centric and responsive sales & marketing during crisis RP Sharma https://brandequity.economictimes.indiatimes.com/news/marketing/customer …, 2020 | | 2020 |
| Brand or availability: What took prominence during the pandemic? RP Sharma https://brandequity.economictimes.indiatimes.com/news/marketing/brand-or …, 2020 | | 2020 |
| Creating ‘Moments of Magic’ during the ‘Moments of Misery’ by Delivering the Right Elements of Value RP Sharma Manage Magazine, Denmark., 2020 | | 2020 |
| Impact of Digitalization on CLV (Customer Life-Time Value) with Special Focus on Service Industry H Sood, RP Sharma IIM INDORE-NASMEI Summer Marketing Conference, July 2019,, 2019 | | 2019 |
| Enhancing Handloom Exports from India RP Sharma Monthly Newsletter of Handloom Exports Promotion Council (HEPC), Ministry of …, 2017 | | 2017 |
Dr. Ashish GuptaFaculty-Marketing Area, Indian Institute of Foreign Trade (IIFT), New DelhiVerified email at iift.edu
