| Defining cloud computing in business perspective: A review of research C Madhavaiah, I Bashir Metamorphosis 11 (2), 50-65, 2012 | 93 | 2012 |
| An Investigation on Shoppers' buying behaviour towards apparel products in Bangalore City SI Shafi, C Madhavaiah Pacific Business Review International 6 (8), 2014 | 31 | 2014 |
| The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India. SI Shafi, C Madhavaiah Journal Of Marketing & Communication 9 (2), 2013 | 28 | 2013 |
| Defining customer-based brand equity: An evaluation of previous studies SI Shafi, C Madhavaiah Srusti Management Review 7 (2), 34, 2014 | 14 | 2014 |
| Role of integrated marketing communications in building brand equity: a review and research agenda SI Shafi, C Madhavaiah Amity Business Review 14 (2), 54-66, 2013 | 8 | 2013 |
| An empirical study on the impact of promotional mix elements on brand equity: a study of FMCG in India S Shafi, C Madhavaiah Madras University Journal Of Business And Finance 1 (2), 46-56, 2013 | 7 | 2013 |
| H-monotone operators with an application to a system of nonlinear implicit variational inclusions MI Bhat, S Shafi Caspian Journal of Applied Mathematics, Ecology and Economics 4 (2), 22-39, 2016 | 5 | 2016 |
| Impact of promotional activities on brand equity in selected apparel brands: evidence from India SI Shafi, C Madhavaiah Asia-Pacific Marketing Review 59, 2014 | 3 | 2014 |
| THE RELATIONSHIP BETWEEN BRAND EQUITY, APPAREL PRODUCT ATTRIBUTES AND PURCHASE INTENTION: AStudy OF SELECTED APPAREL BRANDS IN INDIA SI Shafi, C Madhavaiah | 3 | 2013 |
| Relationship between selected marketing mix elements and brand equity of mobile phone companies among Indian youth SI Shafi, C Madhavaiah i-Manager's Journal on Management 8 (1), 9, 2013 | 1 | 2013 |
| Effects of Celebrity Endorsee on Consumer’s Buying Behaviour: A Review and Extensive Investigation of a Subject J Sundar, SI Shafi Pacific Business Review International 7 (3), 2014 | | 2014 |
| The Effect of Selected Marketing Activities on Brand Equity: A Study of Branded Apparel Retailers in Bengaluru SI Shafi | | 2014 |
| Measuring marketing performance a review of metrics SI Shafi, C Madhavaiah JIMS8M: The Journal of Indian Management & Strategy 19 (1), 55-64, 2014 | | 2014 |
| Asia-Pacific Marketing Review MA Bhat, SS Khan, H Khatimah, F Halim, SI Shafi, C Madhavaiah, K AC, ... | | 2014 |
| GENDER DIFFERENCE IN PURCHASE BEHAVIOUR TOWARDS BRANDED APPARELS: AN EMPIRICAL INVESTIGATION. S IRFAN SHAFI, C MADHAVAIAH Journal on Management 8 (3), 2013 | | 2013 |
| Gender difference in purchase behaviour towards Branded Apparels: An Empirical investigation SI Shafi, C Madhavaiah i-Manager's Journal on Management 8 (3), 17, 2013 | | 2013 |
| The Relation between Brand Equatiy, Appreal Product Attributes and Purchase Intention: A Study of Selected Appreal Brands in India SI Shafi, C Madhavaiah Pacific Business Review International 5 (10), 2013 | | 2013 |
| MEASURING MARKETING PERFORMANCE: A REVIEW OF METRICS SI Shafi, C Madhavaiah Asian Journal of Research in Marketing 2 (2), 1, 2013 | | 2013 |
| An Investigation of Association Among Five Marketing Mix Elements and Brand Equity: Evidence From India SI Shafi, C Madhavaiah RVIM Journal of Management Research, 67-75, 2013 | | 2013 |
| Management Case M Singhania, A Gupta, C Madhavaiah, I Bashir, SI Shafi, AA Siddiqui, ... The Journal of Business 16 (3), 2012 | | 2012 |
Chendragiri MadhavaiahAssociate Professor & Head, Department of Management, Pondicherry University, Karaikal CampusVerified email at pondiuni.ac.in
