| A study on perception of quality of work life among textile manufacturing workers in east Godavari district KS Krishna, Y Suryanarayana Murthy International Journal of Science and Research (IJSR) 4 (10), 1487-1491, 2015 | 6 | 2015 |
| Building Trust in Digital Health Marketing Strategies for Successful Integration of Digital Twins YS Murthy, BSR Chandra, MG Reddy, A Mahek Exploring the Advancements and Future Directions of Digital Twins in …, 2024 | 3 | 2024 |
| AI Chatbots as a Catalyst for Customer Loyalty Investigating Digital Experience Preferences Across Age Groups YS Murthy, R Chandra Future of Customer Engagement Through Marketing Intelligence, 143-160, 2024 | 3 | 2024 |
| Impulse Buying in the Digital Age: A Dimensional Study on Influencer Marketing Impact on Millennials YS Murthy, D Srinivas, RC BS, GV Kumar Journal of Advanced Zoology 44, 2023 | 3 | 2023 |
| Artificial Intelligence In E-Commerce: A Literature Review DSSONN Raj, ON Nirmal, A Kalaivani, K Kaur Artificial Intelligence 21 (01), 2023 | 3 | 2023 |
| Effective Role of Human Resource Management Policies Within Marketing Organization: The Impact on Business and Marketing Strategy Implementation I Goswami, AGB Hamida, YS Murthy, SP Gopal International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 3 | 2023 |
| Examining The Effects of Factors Influencing Organizational Citizenship Behavior With Respect to IT Managers In Gujarat M Tiwari, MC Bhadoriya, GRK Murthy, M Goswami, YS Murthy, N Singh Business, Manag. Econ. Eng 20 (2), 2154-2167, 2022 | 2 | 2022 |
| Employee Engagement Related to Employees’ Performance YSNM Dr K Srinivas Krishna International Journal of Engineering Technology, Management and Applied …, 2015 | 2 | 2015 |
| Adapting HR Practices for a Transhumanist Future: An Empirical Study on Policy and Implementation SMS Yamijala, RSCM Chodisetty, C Chakravorty Enhancing the Modern Workforce Through Transhumanism, 117-146, 2025 | 1 | 2025 |
| AI-Powered Learning Revolutionizing Smart Education With Personalized Learning Styles SMS Yamijala, RSCM Chodisetty, C Chakravorty, KP Sai Internet of Behavior-Based Computational Intelligence for Smart Education …, 2025 | 1 | 2025 |
| Evaluating the Effect of COVID-19 on Major World Indices: In relation to Gold, Silver, Crude Oil, and Bitcoin YSM Sushil Kumar Gupta,Dr. Vishwanath Karad,Atul Fegade,Pradip Padhye,Ashish ... Academy of Marketing Studies Journal 44 (S-3), 2024 | 1* | 2024 |
| Gen Z's path to balance: Navigating career aspirations, unveiling life goals, achieving harmony in today's maze K Shah, O Shah, YS Murthy, M Pragnashre Digital Transformation and Sustainability of Business, 215-218, 2025 | | 2025 |
| Silence is not always golden: Exploring the causes and consequences of employees' silence in the IT sector SY Murthyl, BSR Chandra, A Joshi Digital Transformation and Sustainability of Business, 283-288, 2025 | | 2025 |
| Transforming Minds AI and Machine Learning Applications in Cognitive Neuroscience YS Murthy, R Bansal, RSCM Chodisetty, C Chakravorty, KP Sai Transforming Neuropsychology and Cognitive Psychology With AI and Machine …, 2025 | | 2025 |
| Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies YS Murthy, F Rabby, R Bansal, C Chakravorty Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and …, 2025 | | 2025 |
| Integrating IoB in Smart Education: Innovative Approaches to Behavioral Data Analytics and Pedagogy YS Murthy, KP Sai, CRS Murthy Internet of Behavior-Based Computational Intelligence for Smart Education …, 2025 | | 2025 |
| Enhancing Remote Workspaces: The Role of Virtual Reality in Shaping the Virtual Work Environment SM Yamijala, N Nimbrain, R Bansal Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team …, 2025 | | 2025 |
| Mining Minds Sentiment Analysis of Public Perception YS Murthy Text Mining and Sentiment Analysis in Climate Change and Environmental …, 2024 | | 2024 |
| Training and Development Strategies: Assessing Their Influence on Employee Engagement and Performance YSM L Tharun Goud, Ravi Chandra BS International Journal of Advance Research and Innovative Ideas in Education …, 2024 | | 2024 |
| "Exploring Compensation Management Strategies: A Comprehensive Analysis across Diverse Industries" YSM S Aishwarya EPRA International Journal of Multidisciplinary Research (IJMR) 9 (12), 356-360, 2024 | | 2024 |
