Edith G. Smit
Edith G. Smit
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Introducing COBRAs: Exploring motivations for brand-related social media use
DG Muntinga, M Moorman, EG Smit
International Journal of advertising 30 (1), 13-46, 2011
Brand relationship quality and its value for personal contact
E Smit, F Bronner, M Tolboom
Journal of business research 60 (6), 627-633, 2007
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International Journal of Advertising 34 (1), 6-16, 2015
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
M Moorman, PC Neijens, EG Smit
Journal of Advertising 31 (4), 27-40, 2002
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in Human Behavior 32, 15-22, 2014
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of advertising research 49 (4), 429-449, 2009
The effectiveness of health animations in audiences with different health literacy levels: an experimental study
CS Meppelink, JCM van Weert, CJ Haven, EG Smit
Journal of medical Internet research 17 (1), e3979, 2015
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
Effects of advertising likeability: A 10-year perspective
EG Smit, L Van Meurs, PC Neijens
Journal of Advertising Research 46 (1), 73-83, 2006
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of interactive marketing 33 (1), 27-42, 2016
How media factors affect audience responses to brand placement
E Van Reijmersdal, E Smit, P Neijens
International Journal of Advertising 29 (2), 279-301, 2010
Opening the black box: Understanding cross-media effects
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 17 (02), 69-85, 2011
The relat ion between actual and perceived interactivity
HAM Voorveld, PC Neijens, EG Smit
Journal of Advertising 40 (2), 77-92, 2011
Effects of eHealth interventions on medication adherence: a systematic review of the literature
AJ Linn, M Vervloet, L van Dijk, EG Smit, JCM Van Weert
Journal of medical Internet research 13 (4), e1738, 2011
Strategies and motives for resistance to persuasion: An integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
Today’s practice of brand placement and the industry behind it
E Smit, E Reijmersdal, P Neijens
International Journal of Advertising 28 (5), 761-782, 2009
The effects of program involvement on commercial exposure and recall in a naturalistic setting
M Moorman, PC Neijens, EG Smit
Journal of Advertising 36 (1), 121-137, 2007
The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns
VM Wottrich, EA van Reijmersdal, EG Smit
Decision support systems 106, 44-52, 2018
Brands are just like real people
EG Smit, E Van den Berge, G Franzen
Branding and advertising, 22-43, 2003
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