| Relationship marketing: the influence of consumer involvement on perceived service benefits BR Kinard, ML Capella Journal of services marketing 20 (6), 359-368, 2006 | 422 | 2006 |
| Are you entertained? The impact of brand integration and brand experience in television-related advergames BR Kinard, KB Hartman Journal of Advertising 42 (2-3), 196-203, 2013 | 115 | 2013 |
| The effects of advertising, social influences, and self‐efficacy on adolescent tobacco use and alcohol consumption BR Kinard, C Webster Journal of Consumer affairs 44 (1), 24-43, 2010 | 114 | 2010 |
| The impact of social presence on technology based self-service use: the role of familiarity BR Kinard, ML Capella, JL Kinard Services Marketing Quarterly 30 (3), 303-314, 2009 | 70 | 2009 |
| Implementing a delight strategy in a restaurant setting: the power of unsolicited recommendations DC Barnes, T Meyer, BR Kinard Cornell Hospitality Quarterly 57 (3), 329-342, 2016 | 53 | 2016 |
| A review of the effect of cigarette advertising ML Capella, C Webster, BR Kinard International Journal of Research in Marketing 28 (3), 269-279, 2011 | 46 | 2011 |
| Business executives' attitudes toward social responsibility: Past and present J Kinard, ME Smith, BR Kinard American Business Review 21 (2), 87, 2003 | 42 | 2003 |
| Insta-Grams: The effect of consumer weight on reactions to healthy food posts BR Kinard Cyberpsychology, Behavior, and Social Networking 19 (8), 481-486, 2016 | 41 | 2016 |
| Factors influencing unhealthy eating behaviour in US adolescents BR Kinard, C Webster International Journal of Consumer Studies 36 (1), 23-29, 2012 | 26 | 2012 |
| Odd pricing effects: an examination using adaptation‐level theory BR Kinard, ML Capella, G Bonner Journal of Product & Brand Management 22 (1), 87-94, 2013 | 23 | 2013 |
| Delight spirals: the cause and consequence of employee perceived customer delight RM Guidice, DC Barnes, BR Kinard Journal of Service Theory and Practice 30 (2), 149-170, 2020 | 22 | 2020 |
| The effect of receipt personalization on tipping behavior BR Kinard, JL Kinard Journal of Consumer Behaviour 12 (4), 280-284, 2013 | 21 | 2013 |
| Cause-related marketing: The effect of checkout charity requests on consumer donation behavior BR Kinard, ML Pardo Atlantic Marketing Journal 6 (2), 6, 2017 | 12 | 2017 |
| An investigation of motorists' perceptions of trucks on the highways RS Moore, S LeMAY, ML Moore, P Lidell, B Kinard, D McMILLEN Transportation journal 44 (1), 20-32, 2005 | 11 | 2005 |
| THE CARRY-OVER EFFECTS OF A PHYSICAL STORE'S IMAGE ON ITS ECOMMERCE DISTRIBUTION CHANNEL. RS Moore, BR Kinard, ML Moore Marketing Management Journal 15 (1), 2005 | 9 | 2005 |
| A comparison of advertising, social, and cognitive predictors of adolescent and adult risk behaviors BR Kinard Mississippi State University, 2006 | 7 | 2006 |
| The Looming Health Care Crisis: Fact or Myth? J Kinard, BR Kinard The Health Care Manager 23 (2), 162-166, 2004 | 7 | 2004 |
| The effects of motivational priming on food portion size behavior C Webster, S Chakrabarty, BR Kinard Journal of Foodservice Business Research 19 (1), 39-55, 2016 | 6 | 2016 |
| Treat yourself: the effects of motivational messaging and nutritional information on front-of-pack labeling BR Kinard Journal of food products marketing 25 (9), 861-874, 2019 | 2 | 2019 |
| Visual Effects of Variety and Area Saliency on Food Product Volume Estimates BR Kinard, JL Kinard Journal of food products marketing 22 (1), 89-99, 2016 | 2 | 2016 |
