| The dual effects of perceived unfairness on opportunism in channel relationships S Trada, V Goyal Industrial Marketing Management 64, 135-146, 2017 | 92 | 2017 |
| Tripartite role of communications in channel relationships: Mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance S Trada, V Goyal Industrial Marketing Management 85, 281-294, 2020 | 40 | 2020 |
| Governing relationships: the direct and interactive role of perceived fairness in distribution channels S Trada, B Singh International Journal of Retail & Distribution Management 53 (3), 278-293, 2025 | | 2025 |
| A Bibliometric and Thematic Analysis of the Indian Journal of Marketing: A Study of 13 Years NA Joshi, M Joshi, S Trada Indian Journal of Marketing 54 (4), 8-30, 2024 | | 2024 |
| Super Papers Private Limited: preparation of operating budgets BR Mehta, S Trada Emerald Emerging Markets Case Studies 13 (1), 1-26, 2023 | | 2023 |
| The Impact of Justice on Performance in Distribution Channel Relationships S Trada, B Mehta | | 2022 |
| THE ROLE OF PERCEIVED UNFAIRNESS ON CHANNEL PARTNERS OPPORTUNISM SG Trada INDIAN INSTITUTE OF MANAGEMENT INDORE, 2017 | | 2017 |
| Influence of Business Strategy on Inter-firm Coordination Efforts: Moderating Role of Environment S Trada, G Vikas Indore Management Journal 6 (1), 13-24, 2014 | | 2014 |
| A Conceptual Framework for Eliciting Dealer's Selling Efforts Through Dealer-Supplier Identification S Trada, G Vikas Indore Management Journal 5, 81-91, 2013 | | 2013 |
| Identification of SQ Dimensions Affecting Performance of Retail Banking B Vanpariya, S Trada, M Sen Transcending Horizons Through Innovative Global Practices, 89, 2009 | | 2009 |
| Role of Customers and Frontline Employees’ Behaviours on Customer Satisfaction in Service Encounter S Trada Dr. Sapna Parashar, 0 | | |
