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Dr.Balamurugan S
Dr.Balamurugan S
Professor,Academic counselor, Indira Gandhi National Open University, Professor,Anna University
Verified email at tcarts.in
Title
Cited by
Cited by
Year
Impacts on demonetization: Organized and unorganized sector
S Balamurugan, BK Hemalatha
IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2017
162017
Survey on big data security framework
M Thangaraj, S Balamurugan
Knowledge Management in Organizations: 12th International Conference, KMO …, 2017
72017
Automation in biomethanation plant using PLC and SCADA
P Kayalvizhi, R Rakesh, S Balamurugan
International Journal of Bio-Science and Bio-Technology 8 (2), 171-180, 2016
62016
E-Commerce- Customer Experience and Relationship
S Balamurugan
International Journal of Mechanical Engineering and Technology 9 (7), 433-439, 2018
42018
Design and analysis of automatic insulin delivery system using pic microcontroller
P Kayalvizhi, S Balamurugan, C Ramachandradurai, R Rakesh
International Journal of Bio-Science and Bio-Technology 8 (3), 271-278, 2016
42016
Evaluation of Heat Treatment Characteristics for case Hardening Steels in Automobiles
S Balamurugan
32 nd Indian Engineering Congress, The Institution Of Engineers (India) 1 (1), 2017
2*2017
TQM-Integrated Process Approach for Continuous Improvement of Projects in Engineering
S Balamurugan
32 nd Indian Engineering Congress, The Institution Of Engineers (India) 1 (1), 2017
2*2017
CAD/CAM/CNC in manufacturing. Current trends in Manufacturing Systems Engineering
S Balamurugan
31 st National Convention of Production Engineers (India) 1 (1), 2016
2*2016
E-Banking: An Empirical Study of the Factors Affecting Young Customer's E-Satisfaction in India.
S Balamurugan, M Selvalakshmi
Finance India 34 (4), 2020
12020
Online Buying Behavior and Adoption towards E-Commerce- A Literature Survey and Conceptual Framework
MSS S.Balamurugan
Alagappa Institute of Management, Alagappa University, Karaikudi, Tamilnadu …, 2019
12019
E-Commerce pricing opportunities : And how to Exploit Them
MSS S.Balamurugan
International Journal of Recent Technology and Engineering 8 (2S10), 486-488, 2019
12019
Comparative Analysis of Consumer preference and buying patterns - evidence from Indian Automobile Industry
MSS S.Balamurugan
Universal Review 8 (6), 839-846, 2019
12019
Techno Stress and Job Engagement among Employees : A Study on Textile Industry Sector
MSS S.Balamurugan
International Journal Of Advanced Science and Technology 28 (19), 960-966, 2019
12019
Customer relationship management using data mining model
MSS S.Balamurugan
Restaurant Business 118 (7), 95-103, 2019
12019
Decision making model for adoption of digital payments among Youngsters: An Exploration
MSS S.Balamurugan
COSMAR'18- Book of Extended Abstracts- Indian Institute of Science …, 2018
12018
Total Quality Management (TQM) Modeling of Project Assessment for Valuation
S Balamurugan
Institution of Valuers, Madurai, India 1 (1), 168-171, 2015
1*2015
Environment Management: Implications for Indian Manufacturing Industries With Reference to Cotton Textile Industry
S Balamurugan
Available at SSRN 4553805, 2023
2023
EMOTIONAL INTELLIGENCE AND RELATIONSHIP MANAGEMENT AMONG THE EMPLOYEES IN AUTOMOBILE RETAIL SHOWROOMS/INTELIGENCIA EMOCIONAL E GESTAO DE RELACIONAMENTO ENTRE OS FUNCIONARIOS EM …
BK Hemalatha, S Balamurugan
International Journal of Professional Business Review 7 (6), NA-NA, 2022
2022
Leveraging Big Data for Digital Marketing
S Balamurugan, M Selvalakshmi, M Palanivelrajan
Big Data: A Road Map for Successful Digital Marketing, 133, 2022
2022
Green Marketing Strategies for Competitive Advantage : Way to Increase Firm's Performance
KVV S.Balamurugan, S.Vasundhara
Empirical Economic Letters, ABDC Journal 20 (1, Special Issue), 2021
2021
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