| Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective HK Roktim Sarmah, Neeraj Dhiman Journal of Indian Business Research, 2021 | 77 | 2021 |
| How continuous intentions towards over the top platform are framed? Stimulus–organism–response model perspective N Dhiman, A Singh, R Sarmah Vision, 09722629221104202, 2022 | 10 | 2022 |
| Knowledge Management Practices in India: a Case Study of a Premier B‑School SND Ayesha Khatun,Roktim Sarmah Journal of the Knowledge Economy, 2022 | 5* | 2022 |
| Effect of Digital Marketing Campaigns on Youth- Related to Social Advertisements AS Nikhil Monga, Roktim Sarmah, Pawan Kumar International Journal of Recent Technology and Engineering (IJRTE) 8 (Issue …, 2020 | 4 | 2020 |
| Perception And Awareness of Youth Towards Digital India Campaign PB Sharma, R Sarmah International Journal of Management (IJM) 11 (6), 2020 | 3 | 2020 |
| Analysis of Customized E-Learning Approach for Making Knowledge based Relationship between Learners and Trainers RS Sanjeev Kumar KM Test,Engineering and Management, 2020 | 3 | 2020 |
| Analysis of Digital and Conventional Marketing through Return on Asset with Implications of SE-SM Optimizations and SE Marketing RS Sanjeev Kumar KM International Journal of Advanced Science and Technology 28 (No. 18), pp …, 2019 | 3 | 2019 |
| Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands AS Roktim Sarmah,Ayesha Khatun International Journal of Asian Business and Information Management 14 (1), 2023 | 2* | 2023 |
| Effectiveness of Social Advertisement Campaigns for Societal Improvement R Sarmah, A Singh International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022 | 2 | 2022 |
| Factors Affecting Awareness and Perception of Youth Regarding the Public Health and Hygiene Related Campaigns though Social Marketing. R Sarmah, D Nim Indian Journal of Public Health Research & Development 10 (7), 2019 | 2 | 2019 |
| Popularity and Perception of Youth regarding Social Marketing Campaigns like Digital India, Swatch Bharat Abhiyan and Make in India R Sarmah, N Maharishi International Journal of Engineering and Management Research (IJEMR) 6 (3 …, 2016 | 2 | 2016 |
| Consumers’ continuance intentions to consume green tea: An extended theory of planned behaviour perspective N Dhiman, R Sarmah, M Jamwal Vision, 09722629231172031, 2023 | 1 | 2023 |
| Social Marketing Campaigns And Their Popularity: An Empirical Investigation of Youths In Punjab N Maharishi, MR Sarmah Asia Pacific Journal of Research ISSN (Print) 2320, 5504, 2016 | 1 | 2016 |
| Factors Affecting the Role of IMC on LGBT Communities’ Intention to Recommend Technology Products A Singh, R Sarmah, P Mehra Vision, 09722629231169101, 2023 | | 2023 |
| Construction of an Auto Service Quality Scale Dr. Roktim Sarmah, Dr. Nikhil Monga,Dr. Pardeep Bawa Sharma TEST,Engineering and Management 83, 16632-16640, 2020 | | 2020 |
| Social Advertisements and Recall A Yousaf, R Sarmah Encyclopedia of Organizational Knowledge, Administration, and Technology …, 2020 | | 2020 |
| Effectiveness of Social Advertising Campaigns in Rural Areas of Doaba Region R Sarmah, P Kumar, S Chakraborty Our Heritage 67 (10), 825-834, 2019 | | 2019 |
| Scrutinizing the Consequence of Three Variations of Ponderosity Training on Fat mass, Fat Free Mass, Inter-Cellular Fluid, Extra-Cellular Fluid DB Sunil Kumar, Sonu Kumar, Pradeep Kumar, Roktim Sarmah International Journal of Recent Technology and Engineering (IJRTE) 8 (4 …, 2019 | | 2019 |
Dr. Ayesha KhatunAssistant Professor of HR, OB and Knowledge ManagementVerified email at slsnagpur.edu.in
