| How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender T Natarajan, DR Veera Raghavan, J Jayapal Kybernetes, 2023 | 11 | 2023 |
| Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender T Natarajan, DV Ramanan, J Jayapal The TQM Journal 35 (8), 2547-2571, 2023 | 10 | 2023 |
| Consumption of branded functional beverages post-COVID pandemic: An empirical investigation in a developing economy using behavioral change models T Natarajan, J GR, J Jayapal Journal of Food Products Marketing 28 (3), 132-151, 2022 | 8 | 2022 |
| Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: A pragmatic view T Natarajan, J Geetha Raveendran Nair, J Jayapal Asia-Pacific Journal of Business Administration 16 (2), 307-330, 2024 | 7 | 2024 |
| The television cult: Prevalence of brand placements in an Indian reality show T Natarajan, J Jayapal, N Gangadharan Journal of Promotion Management 27 (7), 971-997, 2021 | 4 | 2021 |
| Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal T Natarajan, J Jayapal, S Jegan, N Gangadharan, P Thamaraiselvan Journal of Promotion Management 29 (6), 759-790, 2023 | 3 | 2023 |
| Brand placements: An exemplary integration in reality shows T Natarajan, J Jayapal, S Jegan, N Gangadharan Quarterly Review of Film and Video 40 (1), 112-137, 2023 | 1 | 2023 |
| Artificial Intelligence Reshaping the Indian Dairy Sector: Better Days Ahead GR Jayadevan, J Jayapal Artificial Intelligence for Business, 270-280, 2023 | | 2023 |
| COVID-19 Pandemic and Its Impact on the Consumption Behaviour of Functional Food Products in India GR Jayadevan, N Thamaraiselvan, J Jayapal, N Gangadharan Co-Editors, 315, 2021 | | 2021 |
| Building Social Identity Through Brand Placements in Reality Shows J Jayapal, T Natarajan, N Gangadharan, GR Jayadevan Co-Editors, 305, 2021 | | 2021 |
| The Future of Destination Management Organizations: A Literature Review N Thamaraiselvan, N Gangadharan, J Jayapal, GR Jayadevan Co-Editors 10 (1609), 268, 2021 | | 2021 |
| CDC–2022 CJA SJ, R Deepa, D Mathivathanan | | |
| A Meta-Analysis on Destination Branding, 2015-19: What is on offer? N Thamaraiselvan, N Gangadharan, J Jayapal | | |
| The Television Cult: Rise of Brand Placements in Reality Shows N Thamaraiselvan, J Jayapal, N Gangadharan | | |
THAMARAISELVAN NATARAJANNational Institute of Technology, TiruchirappalliVerified email at nitt.edu
