| Is it love or just like? Generation Z’s brand relationship with luxury H Shin, J Eastman, Y Li Journal of Product & Brand Management 31 (3), 394-414, 2022 | 49 | 2022 |
| Cuteness inspires men’s risk seeking but women’s risk aversion Y Li, D Yan Journal of Business Research 126, 239-249, 2021 | 15 | 2021 |
| Should a luxury Brand's Chatbot use emoticons? Impact on brand status Y Li, H Shin Journal of Consumer Behaviour 22 (3), 569-581, 2023 | 14 | 2023 |
| Should a Luxury Brand’s Chatbot Use Emoticons Y Li, H Shin ACR North American Advances, 2021 | 2 | 2021 |
| As cute as a button: the effect of size on online product cuteness perception Y Li, J Eastman Journal of Product & Brand Management 32 (8), 1306-1318, 2023 | 1 | 2023 |
| Should a Luxury Brand’s Chatbot Use Emoticons? An Abstract Y Li, H Shin Academy of Marketing Science Annual Conference-World Marketing Congress, 219-220, 2021 | | 2021 |
Hyunju ShinAssociate Professor of Marketing and Professional Sales, Kennesaw State UniversityVerified email at kennesaw.edu
