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Mark Jaewon Chang
Mark Jaewon Chang
State University of New York at Brockport
Verified email at brockport.edu
Title
Cited by
Cited by
Year
Nostalgic marketing, perceived self-continuity, and consumer decisions
I Ju, J Kim, MJ Chang, S Bluck
Management Decision 54 (8), 2063-2083, 2016
952016
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
MJ Chang, JH Kang, YJ Ko, DP Connaughton
Sport Marketing Quarterly 26 (1), 31-41, 2017
592017
The effects of perceived CSR, pride, team identification, and regional attachment: The moderating effect of gender
MJ Chang, YJ Ko, DP Connaughton, JH Kang
Journal of Sport & Tourism 20 (2), 145-159, 2016
412016
The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations.
MJ Chang, DP Connaughton, I Ju, J Kim, JH Kang
Sport Marketing Quarterly 28 (1), 20-33, 2019
212019
The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown
MJ Chang, RC Schneider, DP Connaughton, PF Hager, I Ju
Journal of Sport & Tourism 23 (2-3), 115-131, 2019
152019
Showcasing the Athlete Body: A Qualitative Study for Understanding Consumers’ Expectations about Sexualized Female Images on the Leading Media Brands
K Kim, MJ Chang
International Journal of Human Movement Science 15 (3), 1-21, 2021
12021
The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games
I Ju, MJ Chang, HB Bangero
Journal of Sport & Tourism 27 (4), 257-273, 2023
2023
The Effects of CSR Performance Messages on Fans' Pride and Intention to Donate: The Moderated Mediating Effects of Similarity and Ranking regarding CSR
MJ Chang, DP Connaughton, J Kang
International Journal of Human Movement Science 16 (3), 55-77, 2022
2022
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