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Anandakuttan B Unnithan
Anandakuttan B Unnithan
Verified email at iimk.ac.in - Homepage
Title
Cited by
Cited by
Year
‘Masstige’marketing: A review, synthesis and research agenda
A Kumar, J Paul, AB Unnithan
Journal of Business Research 113, 384-398, 2020
2082020
Internet banking adoption in a developing country- an empirical study
G Varaprasad, R Sridharan, AB Unnithan
International Journal of Services and Operations Management 14 (1), 54-66, 2012
242012
An empirical investigation of mobile banking adoption in developing countries
R Pavithran, G Varaprasad, R Sridharan, AB Unnithan
International Journal of Enterprise Information Systems (IJEIS) 10 (1), 76-93, 2014
152014
Measuring consumer motivations to share rumors: Scale development
S Sudhir, AB Unnithan
International Journal of Online Marketing (IJOM) 4 (3), 51-67, 2014
112014
Internet banking adoption by the customers of private sector banks in India
G Varaprasad, R Sridharan, AB Unnithan
International Journal of Strategic Decision Sciences (IJSDS) 4 (1), 40-51, 2013
92013
Self and identity of being an ideal woman: An exploratory qualitative study
GP Ranjitha, AB Unnithan
IIM Kozhikode Society & Management Review 7 (1), 33-44, 2018
82018
Role of affect in marketplace rumor propagation
S Sudhir, AB Unnithan
Marketing Intelligence & Planning, 2019
52019
The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy.
S Sudhir, AB Unnithan
E-Journal of Business Education and Scholarship of Teaching 12 (2), 78-91, 2018
52018
An empirical investigation on credit card adoption in India
G Varaprasad, KS Chandran, R Sridharan, AB Unnithan
International Journal of Service Science, Management, Engineering, and …, 2013
52013
The determinants of eco-friendly tourist behaviour: Perspectives from Indian and Indonesian tourists travelling abroad
B Burhanudin, AB Unnithan
Anatolia 33 (1), 48-64, 2022
42022
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
S Sudhir, AB Unnithan
Young Consumers, 2018
42018
Exploring the relationship between emotionality and product star ratings in online reviews
R Ramachandran, S Sudhir, AB Unnithan
IIMB Management Review 33 (4), 299-308, 2021
32021
Number of Scale Points and Data Characteristics: An Experimental Investigation
AB Unnithan
Indian Journal of Science & Technology, 1-6, 2016
22016
An Empirical Study to Identify the Factors Influencing the Customer Satisfaction of ATMs in India
RM Kumar, G Varaprasad, R Sridharan, AB Unnithan
International Journal of Strategic Decision Sciences (IJSDS) 4 (4), 25-40, 2013
22013
Rumor sharing in the marketplace: what motivates the consumer?
S Sudhir, AB Unnithan
Indian Institute of Management Kozhikode, 2013
22013
The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry
N Mekoth, AR Thomson, A Unnithan
Journal of Quality Assurance in Hospitality & Tourism, 1-27, 2022
12022
Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage
GP Ranjitha, AB Unnithan, RW Belk
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2022
12022
Understanding the critical value drivers determining the key account management performance in B2B setting
S Sadasivan, S Unnithan
Seventeenth AIMS International Conference on Management, 2017
12017
Influence of personality factors on the consumption of personal care products
UB Anandakuttan
Cochin University of Science and Technology, 2003
12003
Sustainable Consumption: Individual Consumer Concerns, Behaviour, and Practices (Literature Review)
A Unnithan
2020
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