Gregg Bennett
Gregg Bennett
Professor, Sport Management at Texas A&M
Verified email at
TitleCited byYear
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
K Gwinner, G Bennett
Journal of Sport Management 22 (4), 410-426, 2008
Consumer satisfaction with an action sports event
Y Tsuji, G Bennett, J Zhang
Sport Marketing Quarterly 16 (4), 199, 2007
Measuring the effectiveness of sponsorship of an elite intercollegiate football program.
W Dees, G Bennett, J Villegas
Sport Marketing Quarterly 17 (2), 2008
Jumping and landing techniques in elite women’s volleyball
MD Tillman, CJ Hass, D Brunt, GR Bennett
Journal of sports science & medicine 3 (1), 30, 2004
Marketing to lifestyles: Action sports and Generation Y
G Bennett, T Lachowetz
Sport Marketing Quarterly 13 (4), 239-243, 2004
Generation Y’s perceptions of the action sports industry segment
G Bennett, RK Henson, J Zhang
Journal of sport management 17 (2), 95-115, 2003
Action sports sponsorship recognition
G Bennett, R Henson, J Zhang
Sport Marketing Quarterly 11 (3), 174-185, 2002
Affective intensity and sponsor identification
KL Wakefield, G Bennett
Journal of Advertising 39 (3), 99-111, 2010
The role of involvement in sports and sport spectatorship in sponsor’s brand use: The case of Mountain Dew and action sports sponsorship
G Bennett, M Ferreira, J Lee, F Polite
Sport Marketing Quarterly 18 (1), 14-24, 2009
A sport education curriculum model for a collegiate physical activity course
G Bennett, P Hastie
Journal of Physical Education, Recreation & Dance 68 (1), 39-44, 1997
Student learning in the online environment: No significant difference?
G Bennett, FP Green
Quest 53 (1), 1-13, 2001
Congruence and its impact on sponsorship effectiveness outcomes
W Dees, G Bennett, M Ferreira
Sport Marketing Quarterly 19 (1), 25-35, 2010
Measuring the Marketing Communication Activations of a Professional Tennis Tournament.
G Bennett, G Cunningham, W Dees
Sport Marketing Quarterly 15 (2), 2006
Media preferences of action sports consumers: Differences between generation X and Y.
G Bennett, M Sagas, W Dees
Sport Marketing Quarterly 15 (1), 2006
Investigating factors affecting brand awareness of virtual advertising
Y Tsuji, G Bennett, JH Leigh
Journal of Sport Management 23 (4), 511-544, 2009
Student experiences with service-learning in sport management
G Bennett, RK Henson, D Drane
Journal of Experiential Education 26 (2), 61-69, 2003
Confirmatory factor analysis of the spectator decision-making inventory (SDMI)
JJ Zhang, ETC Lam, G Bennett, DP Connaughton
Measurement in physical education and exercise science 7 (2), 57-70, 2003
Exploring brand positioning in a sponsorship context: A correspondence analysis of the Dew Action Sports Tour
M Ferreira, TK Hall, G Bennett
Journal of Sport Management 22 (6), 734-761, 2008
Perceived status of the action sports segment among college students
G Bennett, RK Henson
International Sports Journal 7 (1), 124-138, 2003
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport.
G Bennett, M Ferreira, R Siders, Y Tsuji, B Cianfrone
International Journal of Sports Marketing & Sponsorship 8 (1), 2006
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