| Corporate Blogs and Internet Marketing-Using consumer knowledge and emotion as strategic variables to develop consumer engagement N Sinha International Journal of Database Marketing and Customer Strategy Management …, 2011 | 80 | 2011 |
| Effective Brand Management through Consumer Profiling N Sinha Journal of Brand Management, 2010 | 6* | 2010 |
| Corporate Blogs-A Web 2.0 approach to increase Consumer Brand Knowledge N Sinha IJMMR 2 (3), 2011 | 3 | 2011 |
| Brand Management-A study of consumer association of brands with Corporate Brand Identity N Sinha Second International conference on Brand Management, 16, 0 | 3* | |
| Customer centric branding by leveraging corporate brand identity and consumer brand knowledge N Sinha Noida, 2012 | 2 | 2012 |
| Improving Brand Performance in VUCA World N Sinha OJAS 67, 18, 2018 | 1 | 2018 |
| Evolving brand association mapping strategies for competitive product differentiation N Sinha ZENITH International Journal of Multidisciplinary Research 4 (5), 253-264, 2014 | 1 | 2014 |
| Learning and knowledge management–the two leading varaibles for organizational performance N Sinha International Journal of management research and business strategy, 2013 | 1 | 2013 |
| Increasing Brand Resonance by Improving Brand Salience- A study of 5 Product Brands of HUL N Sinha Management Dynamics 12 (2), 2012 | 1 | 2012 |
| A Brand Customer Centricity Calculator-An Empirical approach to Customer Centric Branding N Sinha International Journal of Marketing and Management Research 2 (11), 125-144, 2011 | 1 | 2011 |
| Cluster Analysis for Consumer Segmentation-Using a Brand Customer centricity calculator N Sinha International Conference on Management Practices and Research, 2010 | 1* | 2010 |
| Corporate Blogs: A New Reality for Developing Consumer-Brand Centricity (Experimental Approach) N Sinha International Journal of Virtual Communities and Social Networking (IJVCSN …, 2014 | | 2014 |
| The Increasing importance of developing brand trust in the digital paradigm N Sinha International Journal of Research and Development in Technology and …, 2014 | | 2014 |
| Developing Consumer-Brand Connect in the Digital Paradigm—An Experimental Approach N Sinha Management of Innovation & Supply Chain Strategies (NCMIS 2013), 75, 2013 | | 2013 |
| Development of brand customer centricity calculator an empirical measure N Sinha Gitarattan International Business School 5 (1), 1-9, 2013 | | 2013 |
| The New Age Technology for Developing Consumer-Brand Relationship-An Empirical Approach N Sinha Exploring the Soul of Business, 3-18, 2013 | | 2013 |
| Brand Customer Centricity Association Maps for Developing Stronger Brands N Sinha Beyond Norms Marketing for Excellence, 9-20, 2012 | | 2012 |
| Factors Affecting the Genext Usage of Internet an Empirical Investigation N Sinha Management of Innovation & Technology, 29-41, 2012 | | 2012 |
| Knowledge Innovation for Managing Enterprise N Sinha India Emerging: Opportunities and Challenges, 291-298, 2012 | | 2012 |
| Evolution of new paradigms of management education”- A sustainable change N Sinha International Journal of Multidisciplinary Research 2 (1), 374-385, 2012 | | 2012 |
